Transaction Trends

Businesses are facing trying times, including a deteriorating economic climate and prominent operational hurdles. For many, now is the time to reinforce fundamental best practices and build a foundation for long-term market leadership.

Online businesses can suffer from a trust gap that stems from deficient customer experiences like excessive friction for the sake of reducing fraud.

Balancing friction and fraud requires thinking of identity management holistically, doing real-time risk assessments and other measures. In an upcoming ETA Webinar on April 29th at 1:00 pm ET, Arjun Kakkar, Ekata’s VP of Strategy & Operations, who leads Ekata’s Payments vertical, will give practical advice for merchants, banks and payment providers to build stronger businesses by enabling consumer trust.

In advance of the webinar, Transaction Trends talked to Kakkar to get his insights into the webinar’s content and value.

Why is trust so important for payments providers and banks to focus on?
Payments companies finally serve consumers, who have come to expect fast, frictionless, and secure onboarding and purchase experiences. To deliver on this promise, companies need to enable consumer trust. It requires balancing the risk of fraud against friction and false declines.

What types of new technologies help payments providers and merchants build trust?
Balancing the tradeoff between friction and fraud is hard. The key is to think of identity management holistically, doing real-time risk assessments, sharing data and risk signals across the ecosystem, and utilizing authoritative data and advanced modeling methods.

What can attendees expect to take away from this upcoming webinar?
Attendees will understand what interactions impact consumer trust with online brands, based on Ekata’s findings from interviewing thousands of consumers across the US and EU. Attendees will also take away what merchants, payment providers, and banks can do to balance fraud, friction, and false declines during online transactions and onboarding.

Click here to register for the webinar. ETA members can register at no cost.