Amazon Announces Frictionless Brick-and-Mortar Grocery Store
12-7-2016
ETA member-company Amazon announced this week its new frictionless grocery concept, Amazon GO. This brick-and-mortar store allows shoppers to skip the check-out process all together, simply pulling items from the shelves, adding them to their basket, and walking out without ever waiting in line.
In its video introduction to Amazon GO, the company provides an overview of how check out and payment works: “We used computer vision, deep learning algorithms and sensor fusion, much like you’d find in self-driving cars. We call it “Just Walk Out” technology. Once you’ve got everything you want, you can just go. When you leave, our “Just Walk Out” technology adds up your virtual cart and charges your Amazon account. Your receipt is sent straight to the app.”
Amazon hasn’t disclosed the specific technologies that enable the process, but GeekWire dives deeper into guessing exactly how it works though reviewing some of Amazon’s patent filings and presumes a “system that uses technology including RFID to detect when a shopper takes an item from the shelf, and then syncs the data to a handheld device.”
Currently, the 1,800-square-foot grocery, located in one of Amazon’s Seattle office buildings, is only open to Amazon employees, however the company plans to open the store to the public early next year.
Learn more about the new shopping and payments experience from Amazon here.
About ETA
The Electronic Transactions Association (ETA) is the world’s leading advocacy and trade association for the payments industry. Our members span the breadth of significant payments and fintech companies, from the largest incumbent players to the emerging disruptors in the U.S. and in more than a dozen countries around the world. ETA members make commerce possible by processing approximately $56.75 trillion annually in purchases and P2P payments worldwide and deploying payments innovation to merchants and consumers.
ETAs membership spans the breadth of the payments industry to include independent sales organizations (ISOs), payments networks, financial institutions, transaction processors, mobile payments products and services, payments technologies, and software providers (ISV) and hardware suppliers. For more information, visit electran.org.
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