POS Messaging Increases Mobile Payments
11-23-2016
USA Technologies Inc. (USAT), a payments provider which facilitates cashless transactions at vending machines, has completed a six-month point-of-sale advertising test, encouraging consumers to choose Apple Pay. The study found that when the message “Pay with your favorite card using Apple Pay” was digitally displayed at the self-service retail point-of-sale, mobile wallet payments increased by 135.2%, and that total transactions increased by nearly 45%. Revenue generated through mobile wallet purchases increased by 55.5%, and users also spent more per transaction.
The study took place using 35 vending machines that utilize USAT’s ePort® interactive displays. The display provides digital marketing space and is capable of processing both magnetic stripe cards and NFC payments.
According to USAT, “Six months into the study, the data speaks for itself, suggesting that retailers of all kinds may benefit from this type of targeted messaging”. Full study results are available here.
About ETA
The Electronic Transactions Association (ETA) is the world’s leading advocacy and trade association for the payments industry. Our members span the breadth of significant payments and fintech companies, from the largest incumbent players to the emerging disruptors in the U.S. and in more than a dozen countries around the world. ETA members make commerce possible by processing approximately $56.75 trillion annually in purchases and P2P payments worldwide and deploying payments innovation to merchants and consumers.
ETAs membership spans the breadth of the payments industry to include independent sales organizations (ISOs), payments networks, financial institutions, transaction processors, mobile payments products and services, payments technologies, and software providers (ISV) and hardware suppliers. For more information, visit electran.org.
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