Apple Pay for Charitable Donations
11-16-2016
During this season of thanks, giving is on the minds of many, and Apple Pay is about to make it easier to support some of your favorite non-profit organizations using your iPhone and fingerprint.
This new option — integrated directly into Apple Pay — will reduce friction in giving and allow charities to see increased donations. In Apple’s announcement, Jennifer Bailey, Vice President of Apple Pay said, “We’re making it incredibly easy to give back with Apple Pay. Websites and apps tell us they see twice as many people actually completing a purchase with Apple Pay than with other payment methods. We think offering such a simple and secure way to support the incredible work nonprofits do will have a significant impact on the communities they serve.”
Currently, 19 non-profits can be found on Apple Pay, with five waiting in the wings to be available shortly. As more consumers tune in this holiday season, more will be sure to follow.
Read more from Apple here.
About ETA
The Electronic Transactions Association (ETA) is the world’s leading advocacy and trade association for the payments industry. Our members span the breadth of significant payments and fintech companies, from the largest incumbent players to the emerging disruptors in the U.S. and in more than a dozen countries around the world. ETA members make commerce possible by processing approximately $56.75 trillion annually in purchases and P2P payments worldwide and deploying payments innovation to merchants and consumers.
ETAs membership spans the breadth of the payments industry to include independent sales organizations (ISOs), payments networks, financial institutions, transaction processors, mobile payments products and services, payments technologies, and software providers (ISV) and hardware suppliers. For more information, visit electran.org.
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