Venmo “Ponies Up” to Expand P2P Reach
9-16-2016
This week, peer-to-peer payments company and ETA member Venmo launched its first ad campaigns across the U.S.
Venmo, owned by PayPal Holdings Inc., has captured a significant portion of the P2P market share, processing $3.9 billion in payments during the second quarter of this year, nearly one and a half times more than just one year ago. Previously relying solely on word of mouth to connect with its users, the playful new “Pony-up With Venmo” ad campaign, which will run for two months in Chicago, IL, Austin, TX, Portland, OR and Nashville, TN is aimed at strategically reaching even more consumers in Venmo’s target demographic – 18-35 year-olds who use the app to split the bill for dining out, pay shared rents, divide grocery bills or to repay money lent friend to friend.
In addition to television adds, Venmo is sponsoring a custom “pony up” Snapchat filter and will be placing adds on pedi-cabs and beer coasters. Read more and take a look at one of the new TV spots on Venmo’s blog here.
About ETA
The Electronic Transactions Association (ETA) is the world’s leading advocacy and trade association for the payments industry. Our members span the breadth of significant payments and fintech companies, from the largest incumbent players to the emerging disruptors in the U.S. and in more than a dozen countries around the world. ETA members make commerce possible by processing approximately $56.75 trillion annually in purchases and P2P payments worldwide and deploying payments innovation to merchants and consumers.
ETAs membership spans the breadth of the payments industry to include independent sales organizations (ISOs), payments networks, financial institutions, transaction processors, mobile payments products and services, payments technologies, and software providers (ISV) and hardware suppliers. For more information, visit electran.org.
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