Samsung Pay Links Loyalty
5-24-2016
It just got easier to both shop and save using Samsung Pay on your Galaxy Smartphone. Samsung announced that U.S. consumers can now upload and store all their loyalty cards in one easy app, making friction-less payments more rewarding than ever before.
To complete a transaction using Samsung Pay, users wave their phone near a NFC enabled POS terminal; to redeem loyalty benefits, the user will simply open the loyalty app, click the appropriate merchant membership, and allow the clerk to scan the bar code.
In Samsung’s press release, Nana Murugesan, Vice President of Strategy and Operations for Samsung Electronics America said, “Right now, shoppers have several things – credit and debit cards, membership cards, coupons, gift cards – they need to take out of their wallets and scan at the register. Samsung is simplifying the checkout experience by bringing those items to your phone, representing our next step to a world without physical wallets.”
Samsung reports that the average American owns nearly 30 loyalty cards. This feature, which will simplify rewards, and was initially available only in South Korea, could entice more U.S. Galaxy users to make the switch to friction-less payments.
Read the full release from Samsung here.
About ETA
The Electronic Transactions Association (ETA) is the world’s leading advocacy and trade association for the payments industry. Our members span the breadth of significant payments and fintech companies, from the largest incumbent players to the emerging disruptors in the U.S. and in more than a dozen countries around the world. ETA members make commerce possible by processing approximately $56.75 trillion annually in purchases and P2P payments worldwide and deploying payments innovation to merchants and consumers.
ETAs membership spans the breadth of the payments industry to include independent sales organizations (ISOs), payments networks, financial institutions, transaction processors, mobile payments products and services, payments technologies, and software providers (ISV) and hardware suppliers. For more information, visit electran.org.
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