Visa’s Future So Bright, You Gotta Wear Shades
3-17-2017
In a simultaneous announcements made at the South By Southwest Music Festival in Austin, TX and at the World Surf League (WSL) 2017 Quiksilver and Roxy Pro Gold Coast completion in Australia, Visa debuted its latest wearable: payments enabled sunglasses.
Visa strategically debuted their sunglasses, currently only a prototype unavailable for retail sale, at youth-culture fueled events popular with millennials who are 30% more likely to adopt wearables than older consumers. Visa’s stylish sunglasses have the appearance of traditional eye-wear, but feature an NFC chip built into one arm, allowing users to connect their Visa card, and then easily tap to pay – a perfect solution for the beach or festival-goer who may lack pockets. After testing the product for consumer demand, Visa may seek sponsorships and partnerships with banks or eye-wear brands to bring this new wearable to market.
Read more about Visa’s partnership with WSL and the company’s payments shades here.
About ETA
The Electronic Transactions Association (ETA) is the world’s leading advocacy and trade association for the payments industry. Our members span the breadth of significant payments and fintech companies, from the largest incumbent players to the emerging disruptors in the U.S. and in more than a dozen countries around the world. ETA members make commerce possible by processing approximately $56.75 trillion annually in purchases and P2P payments worldwide and deploying payments innovation to merchants and consumers.
ETAs membership spans the breadth of the payments industry to include independent sales organizations (ISOs), payments networks, financial institutions, transaction processors, mobile payments products and services, payments technologies, and software providers (ISV) and hardware suppliers. For more information, visit electran.org.
