Visa Data from FIFA Women’s World Cup France 2019 Illuminates Contactless, Cashless Spending
7-8-2019
More than half of all purchases made at the nine stadiums hosting the FIFA Women’s World Cup 2019 in France were made using contactless payments technology, including dual-interface NFC cards, smartphones, and wearables like smartwatches and payment-enabled wristbands, new data released by ETA member Visa has found.
“Football fans are embracing the speed, convenience and security of tapping to pay in order to get through lines and back to the action on the pitch,” said Lynne Biggar, chief marketing and communications officer, Visa, in a press release. “As the exclusive payment provider of the FIFA Women’s World Cup™, we are proud to support the athletes who make this tournament incredible, while also heightening the fan experience with fast, innovative ways to pay.”
Visa, the official payment service partner of FIFA, analyzed stadium payment data from June 7-20 to pull together the insights. According to the report, fans from France spent the most in the stadiums, accounting for 53 percent of all purchases. Americans and fans from the United Kingdom ranked second and third, respectively. Food and beverage purchases outnumbered souvenirs, at 54 percent versus 46 percent of total transactions, respectively. On average, Japanese fans spent the most on individual purchases, Visa reports, followed by Chinese fans and Mexican fans.
The single match with the highest spend in-stadium was between the United States and Chile at Parc de Princes in Paris. It accounted for 14 percent of the total spend alone, Visa said.
For purchases made outside of the stadiums, Visa cardholders accounted for 4.45 million transactions during the tournament, and in some host cities contactless transactions grew by 140 percent compared to June 2018. Tournament tourism accounted for significant increases in total spending by foreign cardholders in all the host cities, Visa reported. Le Havre experienced a 372 percent increase in foreign spending, led primarily by spending by American, British and Chinese tourists.
Click here to read more on Visa’s blog.
About ETA
The Electronic Transactions Association (ETA) is the world’s leading advocacy and trade association for the payments industry. Our members span the breadth of significant payments and fintech companies, from the largest incumbent players to the emerging disruptors in the U.S. and in more than a dozen countries around the world. ETA members make commerce possible by processing approximately $56.75 trillion annually in purchases and P2P payments worldwide and deploying payments innovation to merchants and consumers.
ETAs membership spans the breadth of the payments industry to include independent sales organizations (ISOs), payments networks, financial institutions, transaction processors, mobile payments products and services, payments technologies, and software providers (ISV) and hardware suppliers. For more information, visit electran.org.
Related Posts
News
ETA Expert Insights: Ditching the Plastic: Will Contactless Identity Payments Render Credit Cards Obsolete for SMBs?
By Kevin Feagan, Chief Revenue Officer, Everyware An exploration of how the rise of contactless identity payments might push small and medium-sized businesses to move away from traditional credit card systems. The financial transaction landscape . . .
10-25-2023
learn more
News
ETA Expert Insights: SoftPOS & Tap to Pay
By Russell Palay, VP of Products, Infinicept • ETA Industry Affairs Retail Technology Committee Midway through 2023 finds us in the midst of a remarkable evolution in payments acceptance in the form of SoftPOS, or Tap-on-Phone, . . .
7-12-2023
learn more
News
Just the FACs: Scale Your Business with PayFac 2.0
Trends come and go in the payments industry. Payment facilitation followed a predictable trajectory, from the gold rush fever of early implementations to mass disillusionment as major players grabbed market share. In their wake, merchant . . .
3-22-2023
learn more