Transaction Trends

With the digitization of commerce in the past decade, there are now two realms of commerce available for consumers: physical and digital. The experience between the two worlds must be seamless for consumers, but there are roadblocks.

ETA featured leading voices on this topic at TRANSACT this year during  “Securing Commerce from Click to Dip,” a panel discussion on the SecureTrust Main Stage moderated by Linda Kirkpatrick, Executive Vice President of Merchants & Acceptance at Mastercard, featuring Lynn Cirrincion, Director of Cash and Banking Operations at Allstate, Matt Cole, Senior Vice President and President at Cubic, and Asif Ramji, Chief Product Officer at Worldpay.

The panel discussed the realities of consumers.Primarily, that consumers want a frictionless payments experience.

“Our goal is to give them a product that we can pay them quickly for, and they don’t have to do anything,” Cirrincion says regarding how Allstate delivers such an experience.

The panel also talked about the difficulties of multichannel commerce.

“It was really a lot about getting out there and explaining to them the benefits ,” Cirrincion says in trying to get the claim adjusters to operate with digital payments, “and how not only does it benefit the customer, but it’ll benefit them because that transaction then closes sooner.”

The conversation soon turned to the topic of security in a converged physical and digital environment.

“On the front end, we put in as much preventative technology that we can,” Cole says, “then on the back end, we do a lot of detective and analytical work to look up the success of those transactions.”

Click here to watch the full presentation. Click here to read more about TRANSACT, and click here to read more about other ETA events.