Video: Meeting Customer Demand for Frictionless Checkout, a Conversation from TRANSACT
7-17-2019
In the past decade, the payments industry has been innovating at a rapid pace to accomplish the demand for a frictionless checkout process. Such a process benefits the merchants in helping them serve their customers better.
At this year’s TRANSACT, another one of the presentations held was “Meeting Customers’ Demands for Frictionless Checkout,” moderated by John Drechny, CEO at Merchant Advisory Group, with main stage speakers Ron Collins, Manager of Treasury Operations at Dignity Health, Dan German, Director of Global Acceptance, Commerce & Ecosystems, and Cloud and AI at Microsoft, and Kara Kazazean of WalMart.
The panel discussed how the payments industry can provide value to consumers, leading to the adoption of easy and innovative methods of payment by merchants. “When we are evaluating new payments technology or innovations, ultimately, what’s the benefit for the customer,” Kazazean said when asked how the main stage speakers evaluate where to invest in new payments solutions.
The main stage speakers also gave insight into what they have learned from implementing payments innovations, and what they are looking for from service providers in taking care of customer solutions. “Taking the time to make sure you understand what problem your merchant partners are trying to solve for is critical,” Kazazean says. Regarding what he has learned from implementation, German says “We really spend a lot of time understanding our customers and understanding what payment methods are the most relevant for them.”
Click here to watch the full presentation, and click here to learn more about TRANSACT and other ETA events.
About ETA
The Electronic Transactions Association (ETA) is the world’s leading advocacy and trade association for the payments industry. Our members span the breadth of significant payments and fintech companies, from the largest incumbent players to the emerging disruptors in the U.S. and in more than a dozen countries around the world. ETA members make commerce possible by processing approximately $56.75 trillion annually in purchases and P2P payments worldwide and deploying payments innovation to merchants and consumers.
ETAs membership spans the breadth of the payments industry to include independent sales organizations (ISOs), payments networks, financial institutions, transaction processors, mobile payments products and services, payments technologies, and software providers (ISV) and hardware suppliers. For more information, visit electran.org.
