Pizza Hut a March Madness Shoe-In
4-3-2017
As March Madness reaches its climax today with Gonzaga and UNC taking the court for the National Championship, we’re ready to declare Pizza Hut the real winner with its bracket-bolstering promotion, the Pie Top sneaker. No joke, Pizza Hut, the “official pizza of the NCAA”, in collaboration with L.A. based sneaker legend the Shoe Surgeon, has produced 64 pairs of custom designed, hand-stitched, blue-tooth connected sneakers – so you can pay for pizza while on the run.
The Pie Tops synch to Pizza Hut’s mobile app, but no need to open the app when you have these sneaks – just press the button located in the shoe’s tongue, and your pizza is on its way to you, wherever you are. While these sneakers aren’t mass-produced, and are truly meant to promote the Pizza Hut / NCAA partnership, they do spotlight Pizza Hut’s innovative approach to payments. The company’s “Your Order, Your Way” page shows that Pizza Hut takes payments convenience seriously, and offers consumes numerous ways to order, including through Facebook Messenger, via Twitter by Direct Tweet, with your Amazon Alexa, on-line, by phone and now, with the Pie Top. Learn more about Pizza Hut’s diverse approach to payments, and score a look at the payments shoe winning basketball fan’s attention here.
About ETA
The Electronic Transactions Association (ETA) is the world’s leading advocacy and trade association for the payments industry. Our members span the breadth of significant payments and fintech companies, from the largest incumbent players to the emerging disruptors in the U.S. and in more than a dozen countries around the world. ETA members make commerce possible by processing approximately $56.75 trillion annually in purchases and P2P payments worldwide and deploying payments innovation to merchants and consumers.
ETAs membership spans the breadth of the payments industry to include independent sales organizations (ISOs), payments networks, financial institutions, transaction processors, mobile payments products and services, payments technologies, and software providers (ISV) and hardware suppliers. For more information, visit electran.org.
