PayPal, Facebook Strengthen Partnership
10-28-2016
ETA member-company PayPal and Facebook are strengthening their partnership to forward digital commerce. The two tech-titans announced this week that Facebook Messenger users will now have a pay with PayPal option at their fingertips as they shop the ever-expanding array of online merchants offering their wares through automated messenger bots.
Through integrating PayPal more deeply into Messenger, PayPal aims to be the option of choice for the 1 billion people who use the Facebook Messenger platform on a regular, monthly basis. And, Facebook wins with longer user-engagement times when consumers shop directly within the app instead of being sent to an external source to complete their transaction.
PayPal says that the upgraded partnership will allow more payments options in more places across Facebook, will make it easier for PayPal customers to link their accounts, and make it easier for users to manage transactions all from one location.
Read more about the PayPal / Facebook partnership here.
About ETA
The Electronic Transactions Association (ETA) is the world’s leading advocacy and trade association for the payments industry. Our members span the breadth of significant payments and fintech companies, from the largest incumbent players to the emerging disruptors in the U.S. and in more than a dozen countries around the world. ETA members make commerce possible by processing approximately $56.75 trillion annually in purchases and P2P payments worldwide and deploying payments innovation to merchants and consumers.
ETAs membership spans the breadth of the payments industry to include independent sales organizations (ISOs), payments networks, financial institutions, transaction processors, mobile payments products and services, payments technologies, and software providers (ISV) and hardware suppliers. For more information, visit electran.org.
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