Transaction Trends

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Payments Options Could Up Big-Ticket Online Retail

1-25-2017

Payments Options Could Up Big-Ticket Online Retail

The latest data released by FuturePay finds that 92% of people are shopping online at least a few times a month. Among people who shop online daily, 75% have turned to the web for their big-ticket purchases, too, compared to just 33% of occasional online shoppers.  The study, “The Big Ticket, What’s Stopping Shoppers,” is based on responses from 1,500 online shoppers, with an eye toward how non-card payment options and financing can drive retail sales on high-value items such as appliances and furniture.

The report says that daily online shoppers have an increased comfortably and familiarity with non-card payments, and would like more payment options, with 40% reporting lack of payment options as a common frustration. In fact, increased options seem to appeal to everyone; more than 70% of total respondents said they felt that offering more ways to pay than only by card was “somewhat important” or “very important.” When it comes to big-ticket items, 68% of all online shoppers, and 79% of daily online shoppers, said they would be more likely to take their shopping online if installment-payment options were available.

Read the whole report from FuturePay here.

About ETA

The Electronic Transactions Association (ETA) is the global trade association representing more than 500 payments and technology companies. ETA members make commerce possible by processing more than $6 trillion in purchases in the US and deploying payments innovations to merchants and consumers. Learn more: www.electran.org.

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