Transaction Trends

Kroger Co., the largest supermarket chain in the United States, will offer Chase Pay as a payment option in select retail markets and e-commerce programs in 2018 through a partnership with ETA member JPMorgan Chase & Company, the companies announced in a press release Wednesday morning.

“Technology is transforming our customers’ experiences and greatly influencing how we are reimagining the store of the future,” said Chris Hjelm, Kroger’s Chief Information Officer, according to the release. “Mobile wallets enable a more seamless shopping experience for our customers and at the same time, can help us drive cost out of our business.”

Chase Pay works through a barcode-like system similar to one that the supermarket chain already employs, American Banker reported, meaning that the grocery retailer will be able to retain its existing infrastructure. According to American Banker, the partnership will be Kroger’s first venture into mobile payments.

“This is a significant win for our customers who now will be able to save time and money using Chase Pay at one of the top retailers in the country,” said Jennifer Roberts, Head of Digital Products at Chase, according to the release. “Kroger is one of the places our customers shop the most, and it’s great to deliver more value to both a key partner and our customers.”