Transaction Trends

ETA member Apple today announced the roll-out of Apple Pay for an impressive new group of major US retailers including Target, Taco Bell, Hy-Vee, Speedway and Jack in the Box. That means Apple Pay users will now be able to tap-and-go when they pay with their iPhones or Apple Watches at 74 of the top 100 retailers and at 65 percent of all retail locations in the United States.

“Whether customers are buying everyday household items, groceries, snacks for a road trip or grabbing a quick meal, Apple Pay is the easiest way to pay in stores, while also being secure and faster than using a credit or debit card at the register,” said Jennifer Bailey, Apple’s vice president of Internet Services, in a release. “We’re thrilled even more customers will be able to pay at their favorite stores and restaurants using the Apple devices that are always with them.”

According to a release from Apple, the expansion includes thousands of new storefronts: 1,850 Targets, 7,000 Taco Bell and 2,200 Jack in the Box restaurants nationwide, plus 245 Hy-Vee grocery stores in the Midwest and 3,000 Speedway locations across the Midwest, East Coast and Southeast. The announcement follows substantial momentum from 2018, when Costco, CVS Pharmacy and 7-Eleven launched Apple Pay acceptance in thousands of stores.

Bailey, who leads the Apple Pay team and led the launch of the mobile wallet in 2014, will deliver the keynote address at TRANSACT, the world’s largest payments event happening April 30 – May 2, 2019 in the Mandalay Bay Convention Center, Las Vegas. Bailey will discuss how Apple is bringing customers and merchants an easy, convenient and secure payments experience.

“I’m thrilled to talk to the payments industry at TRANSACT,” said Bailey in a press release about the keynote. “We have a great story to tell about how we are working to bring customers even better payment experiences in all aspects of their daily lives.”