Countdown to a Cashless Society
6-10-2016
It seems like every day there’s a new technology that promises to eliminate cash for good. Venmo makes it a snap to split the check at a restaurant. In the UK, you can use the Pennies app to donate your change to charity. In 2012 (when the Federal Reserve conducted its last payments study), 42% of the average American consumer’s transactions were made using a debit or credit card, while 40% of transactions were made with cash. It was the first time in history that card transactions outnumbered cash by volume – in terms of value, cards have been leading the pack for a while. In 2013, MasterCard Advisors estimated that 45% of US consumer transactions were made with non-cash methods (encompassing credit and debit cards, checks, wire transfers, and direct bank debits). So what does this mean for cash?
Any way you slice it, 40% is still a hefty chunk of our spending — two out of every five U.S. consumer transactions are made with cash. Globally, cash transactions make up about 85% of total consumer spending, although the advent of mobile payment apps like M-Pesa (and other apps which don’t need to be connected to a bank account) are making fast inroads. The U.S. is doing better than average, but we’re not even in the top five. Singapore, where 61% of consumer transactions are conducted using non-cash methods, is currently the world’s most cashless economy. Next on the list is the Netherlands (60%), France and Sweden (59%), Canada (57%), Belgium (56%), the UK (52%), and then it’s the United States in eighth place (at 45% as estimated by MasterCard). The good news is that we’re on the tipping point of going cashless — we have the right combination of widespread access to financial services, a growing cultural preference for non-cash payments, near-ubiquitous merchant acceptance and healthy competition for new ways to pay, and a solid infrastructure for electronic payments.
About one in ten Americans doesn’t carry any cash with them on a daily basis, according to a 2014 Bankrate survey. Four in ten carry less than $20 (you might find yourself in that camp). And the vast majority (eight in ten) carries less than $100 in cash on a daily basis. These findings support the idea that, when consumers do use cash, it’s primarily for small-dollar amounts. The average value of a U.S. consumer’s cash transaction is $21, and two-thirds of transactions worth less than $10 are made with cash. As it becomes more convenient to use new technologies like mobile wallets for these low-dollar transactions, we will likely see consumer behavior shift even further away from cash. The future is cashless — are you ready?
About ETA
The Electronic Transactions Association (ETA) is the world’s leading advocacy and trade association for the payments industry. Our members span the breadth of significant payments and fintech companies, from the largest incumbent players to the emerging disruptors in the U.S. and in more than a dozen countries around the world. ETA members make commerce possible by processing approximately $56.75 trillion annually in purchases and P2P payments worldwide and deploying payments innovation to merchants and consumers.
ETAs membership spans the breadth of the payments industry to include independent sales organizations (ISOs), payments networks, financial institutions, transaction processors, mobile payments products and services, payments technologies, and software providers (ISV) and hardware suppliers. For more information, visit electran.org.
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