Consumers Pick Starbucks as Top Restaurant Loyalty App, Survey Finds
5-17-2018
Starbucks coffee, known around the world for its Frappuccinos and coffee, is known to payments enthusiasts as an innovator in the mobile payments space. So it comes as no surprise that a new study from The Manifest has found that the Starbucks mobile app is the most popular restaurant loyalty reward app among American consumers. Forty-eight percent of smartphone users who regularly use restaurant loyalty apps use the Starbucks app, the report said, outperforming second-place Domino’s by 14 percent.
Pre-loading money and earning those gold stars – experts say those essential components of the Starbucks app has propelled it to the top spot, according to the report. The report cites the app’s mobile payments component – the need to pre-load money to order ahead rather than linking a bankcard – as a main reason for the apps popularity in use.
“You’ve already pre-spent the money,” Chris Hobbs, an mobile app and software development executive, said in the report. “I think that’s what makes it so sticky.”
Rewards are a major component of the success as well, the report said. Almost three quarters of app users use apps to collect points towards rewards.
The good coffee probably doesn’t hurt, either.
About ETA
The Electronic Transactions Association (ETA) is the world’s leading advocacy and trade association for the payments industry. Our members span the breadth of significant payments and fintech companies, from the largest incumbent players to the emerging disruptors in the U.S. and in more than a dozen countries around the world. ETA members make commerce possible by processing approximately $56.75 trillion annually in purchases and P2P payments worldwide and deploying payments innovation to merchants and consumers.
ETAs membership spans the breadth of the payments industry to include independent sales organizations (ISOs), payments networks, financial institutions, transaction processors, mobile payments products and services, payments technologies, and software providers (ISV) and hardware suppliers. For more information, visit electran.org.
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