China Sees Huge Growth in Proximity Mobile Payments
6-7-2016
According to eMarketer, the number of people in China using their phones to pay at the point of sale more than doubled last year, and by 2020 almost half of all smartphone users will be making proximity mobile payments. According to eMarketer’s first-ever estimates of mobile payment usage in China, there will be 195.3 million people using the technology in 2016—growth of 45.8% over last year.
China’s rapid adoption of proximity payments is in part thanks to the fact that Chinese citizens do not frequently use plastic cards. China has jumped directly from cash to mobile payments. In addition, urban areas in China have seen widespread adoption of Alipay and Tenpay.
Also helping to drive the growth of proximity payments is the rising number of digital buyers in China making purchases on smartphones, suggesting a strong comfort level with new forms of ecommerce technology. eMarketer predict that smartphone buyers in China—people who make at least one purchase through a web browser or app during a calendar year—will account for more than 72% of smartphone users in 2016.
About ETA
The Electronic Transactions Association (ETA) is the world’s leading advocacy and trade association for the payments industry. Our members span the breadth of significant payments and fintech companies, from the largest incumbent players to the emerging disruptors in the U.S. and in more than a dozen countries around the world. ETA members make commerce possible by processing approximately $56.75 trillion annually in purchases and P2P payments worldwide and deploying payments innovation to merchants and consumers.
ETAs membership spans the breadth of the payments industry to include independent sales organizations (ISOs), payments networks, financial institutions, transaction processors, mobile payments products and services, payments technologies, and software providers (ISV) and hardware suppliers. For more information, visit electran.org.
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