About ETA

ETA Committees

Being an ETA member firm ensures you a seat at the table where industry decisions are made. Now it’s up to you to lend your voice to the discussion.

ETA Industry Affairs Committees draw payments industry innovators who volunteer to drive transformation in the industry and remain at the forefront of crucial payment issues today. ETA committees provide dedicated communities where you can actively contribute, explore, and cultivate fresh ideas and best practices in the payments sphere.

ETA Committees address pressing topics that directly affect your business. Collaborate with your industry peers and take action by volunteering for an ETA IA Committee. Participation in each ETA committee is worth ten (10) hours of CE credits for ETA CPPs.

ETA committees are an exclusive member benefit. To join a committee click here.

View committee FAQs here.

Questions? Please contact Scott Talbott at [email protected].

Artificial Intelligence (AI)

Chair: Russell Moore, Director of Corporate Strategy & Development, Global Payments
Vice Chairs:  Donald Riddick, CLO & Company Secretary, Featurespace  Kevin Shamoun, SVP Product & Innovation, Fortis

The Artifical Intelligence (AI) Committee will focus on how the payments industry uses AI to make payments more efficient and more secure.

This year, the AI committee is intensely focused on two pivotal areas: advancing education on the application and use of generative AI technologies within the industry and providing a robust, informed foundation for regulators to make decisions regarding AI advancements that continue to enable effective, accessible, and safe transactions.

The educational initiatives are designed to illuminate the multifaceted nature of generative AI. This involves disseminating knowledge about the latest developments in AI technology, their potential applications, and the ethical considerations they entail. The goal is to foster a culture of continuous learning and adaptation, ensuring that professionals across the industry are well-equipped to leverage AI in enhancing efficiency, security, and innovation in payments.

In parallel, regulators need guidance from comprehensive, nuanced insights into the workings and implications of generative AI. Recognizing the rapid evolution of AI technologies, it is paramount to provide regulators with up-to-date, clear, and balanced information. This is vital to ensure that regulatory frameworks protect consumers, maintain market integrity, and encourage innovation and growth in the fintech sector.

Through these efforts, the AI committee for ETA is determined to be at the forefront of shaping a future where AI technologies are harnessed responsibly and effectively, driving the electronic transactions industry forward while safeguarding ethical and regulatory standards.

Who participates: This committee is for ETA members who focus on AI. Topics for discussion include how the payments industry uses AI, what types of AI are being used now and how AI will be used in the future.

Example Topics & Outputs:

  • Definitions of AI
  • Use cases for AI
  • Future use cases for AI

Awards & Recognition

The Awards & Recognition Committee is responsible for the administration of the ETA Star Awards and ETA Forty Under Forty. The committee may be called upon to determine new venues or forms of recognition as needed.

Who participates: Senior payments veterans interested in cultivating and giving visibility to industry leaders.

Committee is responsible for:

  • ETA Forty Under Forty
  • ETA Star Awards

B2B

Co-Chairs: Abhishek, Vice President, Global Head, B2B Acceptance, Visa  Raghu Adiraju, Vice President, Commercial Acceptance, Mastercard  Perryn Holtrop, CEO, Founder, PayNation

This committee will serve as a dynamic forum for ETA members to propel advancements in the B2B payments sector, actively addressing technological advancements, network rule enhancements, data requirements, unique and complex payment workflows. It will play a crucial role in keeping ETA members at the forefront of the ever-changing B2B payments landscape by facilitating the exchange of insights, providing strategic guidance, and ensuring continuous advancement in B2B payments landscape.

2024 is poised to be an exciting era for the world of B2B payments with a collective journey towards innovation, efficiency, and security.

The persistence of manual processes in B2B transactions continues to pose a significant challenge. Many B2B transactions rely on traditional methods, such as paper invoices and checks, often leading to inefficiencies, errors, and unnecessary delays in payment processing. Businesses grappling with these outdated processes need more support in their quest for streamlined and efficient financial operations.

While offering numerous advantages, the surge in digital transactions has brought forth a new concern — heightened security risks. The increasing prevalence of cyber threats and potential fraud has become a critical challenge in ensuring the integrity and safety of B2B payment transactions. Addressing these security concerns is paramount to maintaining the trust and confidence of businesses engaged in digital payment ecosystems.

Another noteworthy challenge in the B2B payments landscape revolves around transaction costs. Traditional payment methods incur substantial fees related to processing, currency conversion, and intermediary banks. Furthermore, the underutilization of flexible pricing models exacerbates these costs.

Late payments also represent a pervasive obstacle in B2B transactions, wreaking havoc on business cash flow. Changing macroeconomic situations could add additional impact on the cost of funds and ongoing working capital needs.

Furthermore, achieving seamless payment data reconciliation into Enterprise Resource Planning (ERP) systems is another critical challenge in B2B payments. It requires overcoming various technical and logistical hurdles, making it a complex yet crucial endeavor for businesses striving for operational excellence.

Lastly, the limited visibility businesses have into the real-time status of their payments poses a considerable obstacle. This lack of transparency hampers decision-making and financial planning

In summary, 2024 is set to be a significant year for B2B Payments, and the B2B Advisory Committee will be focused on driving these crucial themes forward, shaping a more efficient, secure, and innovative payments landscape for businesses worldwide.

Who participates: Professionals from financial institutions, fintech companies, and key stakeholders with specialized expertise in B2B payments and electronic transactions.

Bank

Chair: Adrienne Gray, SVP, Payments Risk & Compliance, Commercial Bank of California
Vice Chair: Mary Meade-Kolsen, Senior Risk Executive Merchant Third Party ISO Merchant Service, Synovus

This committee is for ETA members who are banks. Topics for discussion include banking compliance, the payments landscape and how it intersects with industry players, and best practices in business development.

The top challenges facing the Banking sector are expanding regulations, open banking, and how to remain competitive as an acquiring bank. The revised beneficial rule went into effect on January 1, 2024, meaning businesses are required to register their beneficial ownership information with the Financial Crimes Enforcement Network (FinCEN). Newly formed businesses must register at the time of formation, and existing businesses have until January 1, 2025, to register. However, FinCEN has not yet changed the banking requirements for beneficial ownership. This will be something the banking committee will keep a close eye on.

The regulatory oversight of third-party relationships also expanded, and it addresses any business arrangement between a bank and another entity, by contract or otherwise. Third-party relationships can include, but are not limited to, outsourced services, the use of independent consultants, referral arrangements, merchant payment processing services, services provided by affiliates and subsidiaries, and joint ventures. The Board, FDIC, and OCC agencies issued this joint guidance to promote consistency in supervisory approaches; it replaces each agency’s existing general guidance on this topic and is directed to all banking organizations supervised by the agencies.

Banks often rely on third parties because they sometimes offer quicker and more efficient access to technologies, products, services, and markets. Although the agencies recognize the Banks’ needs, they go on to say it does not remove the need for sound risk management. This could impact the bank’s ability to remain competitive by offering products using open banking, and services using advanced technologies.

Open banking allows banks to offer solutions to customers more quickly and provides them with greater access to financial services. The most common use cases for banks to use open banking are account opening, quicker credit approval, and instant P2P or B2B payments; however, that is just the tip of the iceberg of how banks could gain a competitive advantage. With these advantages, there are also challenges – who accepts the liability when something goes wrong? Especially since these services can be more prone to data breaches and fraud, when the risk management framework fails to address and mitigate these issues.

Who participates: Business development folks at ETA member banks.

Example Topics & Outputs:

  • Future of fintech x banking
  • Disinformation and the risks to acquiring
  • Compliance

Communications

Chair: Fletcher Cook, Vice President of Global Corporate Communications, Visa

This committee provides high-level counsel to the association to ensure messaging about the digital transactions industry is timely, accurate and relevant.

Who participates: Marcomm professionals, strategic communicators, and creatives interested in magnifying the reach of the payments & fintech industry.

Example Topics & Outputs:

  • Strategic communications for the payments & fintech industry
  • TRANSACT marketing

Compliance

Co-Chairs: Tom Bloodworth, Director, Enterprise Compliance, Global Payments    Gina Gioia-Ranson, CAMS, VP of Compliance, AML and OFAC Officer, North American Bancard    Rob Johnson, Senior Director, Visa Rules Management, North America, Visa

This committee provides a forum for ETA member to discuss the latest compliance issues facing the industry. From public laws and regulations to network rules, the committee helps ETA members stay ahead of compliance issues.

As federal banking regulators continue to focus on writing new regulations for the payments industry, the Compliance Committee will focus on helping Committee members understand and comply with the new rules. These include open banking, late fees, and large participant rule from the CFPB. There will also be a focus on how AI can increase the industry’s ability to fight fraud.

In addition, new policy issues like crypto and Ai, create new compliance challenges and the Committee will continue to work on these issues during 2024. The Committee will also focus on the complexities around surcharging, cash discounts, and convenience fees.

With an eye on the changing regulatory landscape, the Committee will focus on ongoing compliance with existing laws and regulations like money transmission laws, AML, KYC, and BSA.

Who participates: Individuals in the legal or compliance department of ETA members.

Crypto/Blockchain

Chair: Eric Brown, CEO, BlockWyre
Vice Chair: Bradley Riss, Chief Commercial Officer, Checkout.com

The committee will help members build a strong understanding of the emerging cryptocurrency industry and the associated technology to help the payment industry stay current and relevant throughout this dynamic revolution.

The committee has created a 10-week immersive 45-minute modules. This hands-on experience will allow members to become immersed in crypto, blockchain, and the tech powering our future economy.

In 2024, the cryptocurrency industry in the United States continues to grapple with a series of significant challenges that shape the landscape for both enthusiasts and investors. One of the foremost challenges is crypto adoption, despite the increasing popularity of digital assets. While cryptocurrencies like Bitcoin and Ethereum have garnered considerable attention, there is still a long way to go in terms of mainstream acceptance and usage. Many individuals and businesses remain cautious about embracing digital currencies due to regulatory uncertainties, security concerns, and the volatility of the market. Overcoming these hurdles and fostering greater adoption is crucial for the industry's growth and stability.

Crypto scalability remains another pivotal issue facing the industry. As more users participate in blockchain networks, congestion and slow transaction speeds have become more prevalent, resulting in higher fees and a less efficient user experience. Solutions like Ethereum 2.0 and layer 2 scaling solutions are in development, but their widespread implementation and effectiveness are still uncertain. Additionally, the political outlook on this emerging technology in the United States plays a crucial role. Government regulators are continuously evaluating how to regulate cryptocurrencies, with a focus on investor protection and preventing illicit activities. Striking the right balance between fostering innovation and safeguarding the financial system will be a complex task for policymakers. Moreover, events like Bitcoin halving events and their impact on market dynamics add another layer of unpredictability to the industry, keeping investors and market observers on their toes. The cryptocurrency market in the United States in 2024 is characterized by its potential for growth and innovation, but it also faces formidable hurdles that require careful navigation and collaboration between stakeholders to ensure its long-term success.

ETA CPP Credentialing

Chair: Diane Driscoll, Director of Compliance & Risk, US Alliance Group

This committee assists with the development of the ETA CPP program through development of ETA CPP exam questions; creation of exam preparation materials; uplifting of current exam preparation materials; marketing and advocacy on behalf of ETA CPP. Members will be the ambassadors of the ETA CPP program to promote registration and to maintain retention of current ETA CPPs.

Who participates: Current ETA CPPs within the fields of sales, operations, risk and underwriting.

Example Topics & Outputs:

  • ETA CPP Exam
  • ETA CPP Study Guide
  • ETA CPP Marketing Materials

ISV

Co-Chairs: Jeff Marshall, VP Strategic Partners, TouchBistro    Nerino Mayer, Head of Global Channels, Payfactory

ISV Committee will focus on how ISVs are changing the payments landscape by providing increased capabilities and options for merchants.

Businesses, particularly, small businesses, are increasingly using at least one value-added service and interest is high for purchasing additional services. From fraud management to accounting solutions, the ISV Committee will focus on this growing and changing market.

Large Processor Council

Chair: Jackie Joseph, Executive Director, Payment Network Office, JP Morgan Chase
Vice Chair: Kristi Kuehn, SVP & Head of Enterprise Compliance, Global Payments

The Large Processor Council (LPC) serves as the “voice of the processor community” and will focus on maximizing the value, efficiency, and security that the payments industry delivers to its customers through the development and communication of recommendations to help navigate emerging technologies, standards, and regulations.

Who participates: Large global processors by LPC appointment and ETA CEO approval.

LATAM

Co-Chairs: Eduardo Perez, SVP, Risk Officer, Latin America & Caribbean, Visa    Ana Vasconcellos, Head of Acceptance & SMBs, LAC Region, Visa    Leon Vega, Executive Director - Latam M.S., J.P. Morgan

The LATAM Committee will advance the adoption of digital payments in Latin America, shape public policy, and strengthen efforts to fight fraud. Key areas of topics include increasing financial inclusion, access to technology, and advancing the level of digitalization among the population. The focus will be on the leading economies of the Latin American region: Mexico and Brazil.

Latin America still has a very low digital payments penetration, around 40% in cards and cash/ checks still representing 35% of all payments, with very high informality; +60% of LATAM merchants are informal. The ecosystem has been collectively working on the acceptance side of payments to enhance digitalization from B2C and B2B flows, but growth in digital payments is still lacking. Some of the challenges to accelerating the growth of digital payments are related to a lack of focus on long-tail merchant enablement to payments, a sizeable “informal” economy with high costs of formalization, and a significant unbanked population.

Addressing these challenges and enhancing digital payments penetration in Latin America requires a multi-pronged approach:

  • Merchant Enablement: Focus on enabling small and micro-sized merchants (SMEs) to accept digital payments with low-cost and easy-to-use solutions.
  • Formalizing the Informal Economy: Efforts should be made to reduce the costs and complexities of formalization. This could include simplifying registration processes, reducing taxes for small businesses, and providing incentives for businesses to formalize.
  • Financial Inclusion: Drive initiatives to bring the unbanked population into the formal banking system. This could include creating basic and low-cost banking products, leveraging mobile technology to reach remote areas, and promoting financial education.
  • Regulatory Support: Advocate for supportive regulatory environments that facilitate digital payments and financial inclusion. This could include regulations that encourage competition, promote innovation, and protect consumers.
  • Partnerships and Collaboration: Collaborate with other players in the ecosystem, including banks, fintech companies, NGOs, and governments. These partnerships can help to drive innovation, reach more people, and create a more robust digital payments ecosystem.

This committee will be focused on solving those challenges to accelerate the growth of digital payments acceptance in Latin America.

Who participates: Member executives with an interest in growing payments in LATAM with a focus on Mexico and Brazil.

Example Topics & Outputs:

  • Develop content for a half-day meeting on December 7th in Miami to discuss payments issues in LATAM.

Mobile Payments

Chair: Natalia Leonardis, VP of Business Development, CardFlight
Vice Chairs: Craig Ross, Manager Channel Partnerships, Apple    Olivia Tomares, Payments Platform Partnerships, Google

This committee promotes the adoption and use of mobile payments, identify ways to expand its use by developing content and thought leadership to educate merchants and consumers, and to network with mobile payments ecosystem players.

2024 marks nearly a decade of mobile payments being at the forefront of the payments industry. The first mobile payment use case launched nearly 30 years ago in 1997, where customers could buy a soda at a Coca-Cola vending machine in Helsinki, Finland using the SMS protocol. Mobile payments have come a long way since then, continuing to be an exciting and innovative space. Now, in 2024, customers can pay with their mobile device virtually anywhere, be it a physical store, website, or App. On the flipside, merchants can now accept payments on their mobile device without the need for a dongle, puck, or other connected payment terminal.

In 2024 the Mobile Payments Committee will focus on what’s next for this segment of the payments industry. Will cryptocurrencies, stablecoins, and blockchain solutions start making their way into mobile payments beyond just the extremely early adopters? Will open banking drive more customers to start using mobile wallets, creating a strong tailwind for increased adoption of tapping and paying? Will Tap2Pay merchant solutions lead more customers to tap their own phone to pay, since they can no longer swipe or dip their physical card, or will they simply just tap their card instead? These questions and others are front of mind and will be explored in the Mobile Payments Committee this year.

Who participates: Mobile stack developers, business development strategists, mobile security experts, and those interested in mobile payments.

Example Topics & Outputs:

Payment Facilitator

Co-Chairs: Deana Rich, Co-CEO & Co-Founder, Infinicept    Caroline Hometh, Managing Partner, RPY Innovations

This committee supports and helps grow the payment facilitator channel by convening payment facilitator ecosystem players to discuss and create thought leadership items on industry rule changes, risk & compliance, and opportunities for the field.

During 2023, many venture capital and private equity firms pulled back investments hindering software firms from the development resources needed. They are valuating differently, and that trend will likely continue. Making things increasingly difficult, interest rates are much higher, causing businesses to evaluate expensive projects and expansions differently.

Being a compliant Payment Facilitator requires meeting regulatory and Card Brand rules. Getting qualified, trained compliance leaders who know payments is a real challenge. Audits require preparation and can be distracting from running a business. Unknown risk should be at the top of a Payment Facilitator's mind when onboarding a merchant through authorizing a transaction, which isn’t always the case. Most new product resources are applied to the vertical solution offering and not the payments concern. Risk management is not just establishing various technologies but ongoing engagement from all leaders within the team.

Understanding that risk is both subtle and complex, requiring dimensional models to be smarter than the fraudsters. Legal, financial, and transactional risk management all require different technologies. Finally, because of the general market conditions, and all items noted above, more and more companies are looking to be a PF-lite, rather than a full PF.

Who participates: Individuals with an interest in payment facilitation: payment facilitators (in all their forms and stages of development), marketplaces, sponsor banks, cardbrands, PF service providers, risk & compliance folks, and others committed to the development of the PF ecosystem.

Example Topics and Outputs:

Payment Sales & Strategy

Chair: George Smith, Head of Sales, Clerkie

This committee is a space for payments & fintech industry salespeople to discuss effective business practices, identify challenges, and exchange on recent developments and innovations that affect the payment sales channel.

There are several convergent narratives driving change in the payments industry today, from new/emerging technologies to evolving rules/regulations. As products and program requirements change over time, sales strategies must evolve along with them. But which channels, partners, and integrations are right for a given business?

The 2024 Payment Sales & Strategy Committee is deconstructing and demystifying the go-to-market strategies behind the leading products, partnerships, and programs in payments today. The Committee will continue its proud tradition of codifying its learnings, publishing white papers, and disseminating its findings with the larger FinTech industry via Transaction Trends.

The Committee will evaluate product and partnership strategies in three key areas for 2024:

  • Innovation
  • Compliance
  • Scalability

Who participates: Payment salespeople, sales strategists, and those looking to differentiate, elevate, and improve the payments sales experience to partners and clients.

Example Topics & Outputs:

PCI/Cybersecurity

Chair: Emily Baxter, Consultant, RPY Innovations

The purpose of the committee is to create an inclusive community of practitioners who will focus on pressing cybersecurity issues impacting our industry. The committee will break down complex topics and create simple and actionable content that increases awareness and understanding of important topics, including answers to the question, “Where do I Start?”.

Maintaining security. Data breaches continued to be a trending issue during 2023 and are expected to be directly impacted by AI and quantum computing. Threat vectors create competing priorities within an organization, and constant adaptation is required.
PCI. As the 2025 implementation date for additional PCI v4 requirements grows closer, organizations should be shifting to V4 and having a future-forward approach to their implementations. Understanding the V4 change from a prescriptive to a descriptive approach is key to adapting.

Industry perspectives. Because of the wide range of entities within the card payment ecosystem, each entity offers a unique perspective on cybersecurity and prioritization of threat management. Understanding these perspectives is valuable in providing a holistic approach to cybersecurity.

The unique opportunities and challenges presented by AI is pushing organizations to rethink their business strategies and risk concerns. Utilizing for efficiencies can open new doors and save time but also poses structural and social engineering challenges which are new.

The Cybersecurity Committee is committed to discussing each of these issues so that attendees understand proactive measures to take now and the correct reactive stances to minimize exposure.

The goal of this committee is to:

  • Increate the awareness and understanding of proactive security
  • Provide functional guidance to our broader community
  • Share best practices and build relationships

Examples of topics discussed in the committees are PCI to SOC, blockchain to Web 3.0, changes to existing security standards and guidance on new technologies.

Retail Technology

Chair: Russ Palay, VP of Product Management, Infinicept
Vice Chair: Jay Myers, Director of Global Merchant & Network Services, American Express

This committee promotes the convergence of traditional POS and integrated commerce and identifies relevant technology and businesses related to advance connected commerce. This committee has a pulse on latest retail trends and a self-assigned mandate to support SMB payments education.

For 2024, the Retail Technology Committee is planning to delve into the field of biometrics as it pertains to the acceleration and security of payments captured at the point-of-sale and on mobile devices. Additionally, the committee will continue to explore and provide guidance on alternative ways for consumers to efficiently pay retailers via new and innovative technologies such as QR codes and text-to-pay. The Retail Technology Committee explores all the intersection points between payments and retail technologies, from attended and unattended/self-service to brick-and-mortar, ecommerce, and omnichannel transactions.

The technology used by retailers to connect with consumers continues to evolve, and the ETA Retail Technology Committee continues to be at the forefront of providing analysis and guidance to payments industry participants where these technologies complement payments acceptance, convenience, and security. The year 2024 will continue to bring new challenges and opportunities in this space for the committee to explore, and the expert practitioners on the Retail Technology committee are ready and eager to engage.

Who participates: VAR & ISVs folks, retail management professionals, cardbrands, marketing wizards, fintech professionals, creative minds, and payments professionals invested in SMBs.

Example Topics & Outputs:

  • Effective marketing of payments innovations
  • Resources for SMBs
  • Rise of new trends like BNPL, Soft POS, QR codes

Risk, Fraud & Security

Chair: Melissa Sutherland, Vice President, EverC
Vice Chair: 
Tom Humphrey, Chief Risk & Compliance Officer, Tesouro

This committee develops thought leadership, best practices, and recommendations in the areas of risk, fraud, and security. Committee provides education its members so that members remain current in issues revolving around risk monitoring, fraud prevention, data security, and compliance issues in the payments industry.

The payment processing ecosystem underwent a tremendous transformation in 2023. Gone are the days of single-hit lone wolf attacks, as there were multipronged service provider attacks meant to disrupt the supply chain of payments. This ecosystem experienced unprecedented loss and threats, both domestic and foreign, that the industry was not adequality prepared for. The scale and sophistication of these attacks are not going to slow down because the calendar flipped into 2024. Illicit actors are motivated, well-funded, and do not have the same budget constrictions companies operate within.

In 2024, the Risk, Fraud & Security committee will be tackling topic areas such as Gen AI, the risk to us, and the risks to it. It is long overdue to examine DeFi and CBDC, and how risk & fraud teams need to be reimagining themselves. This committee will be leaning into the regulatory landscape to uncover government agencies that can help unpack how to process for complex heavily regulated merchants and offer guidance and support before anyone steps out of bounds. More technology problems & solutions will be showcased throughout the year and, of course, everyone’s favorite topic: insider threats.

Who participates: Underwriters, cybersecurity experts, compliance folks, security advisors, and individuals who work adjacent to these roles to protect the payments ecosystem.

Example Topics & Outputs:

ETA Committee FAQs

Below are some commonly asked questions about participating in an ETA Committee.

Questions? Please contact Scott Talbott at [email protected].

What is the difference between a committee and a council?

ETA Committees are industry groups made up of volunteers from ETA member companies. ETA Committees typically meet monthly under broad umbrella topics that are of interest to the payments and fintech industry and have sub-working groups where issues are explored on a more technical level.

ETA Committees are a place to share thought leadership, network, and create resources and education for the payments ecosystem. ETA Committees are inclusive; people who participate in committees are typically senior members of payment and fintech companies, technical experts and business developers, individuals looking to help shape and develop the industry, and continuous learners.

ETA Councils are open advisory groups that work to provide understanding and leadership on a wide variety of payments issues to external stakeholders. ETA Councils provide members with a way to stay informed and/or to help with the development of policy, research projects, and other informational deliverables for the industry.

ETA Council membership is an open enrollment process, available to all ETA members who have interest in the council. ETA Council participants are typically people who have interest in staying up to date on legislative and regulatory issues impacting our industry.

ETA hosts the Large Processor Council. This is a special industry affairs council by appointment only.

Who can participate in a committee?
Participation in industry affairs committees is an exclusive member benefit. Any individual who is part of an ETA member company may participate.

What is the purpose of an ETA committee?
Committees allow ETA members to share knowledge, have a platform for thought leadership, and develop educational content for the payment and fintech industry.

How do committees work, how often do they meet, and what is the time commitment of participation?
Participation on an ETA Committee lasts the full calendar year. Committees and their working groups typically meet once per month. Meetings typically consist of a roundtable discussion/presentation that is relevant to a topic of that committee and working group updates.

Who can chair an ETA Committee?
ETA Committees are chaired by senior leaders in the payment and fintech industry who typically have been members of that committee for years prior.