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Exploring the Future of Embedded Payments

5-23-2025

Exploring the Future of Embedded Payments

The Retail Technology Committee welcomed Ciaran Cassidy, SVP of Global Product Solutions at Global Payments, for a detailed discussion on Embedded Payments. Ciaran provided an in-depth look at how embedded finance is transitioning from being a competitive edge to a business necessity, especially within SaaS platforms.

The session featured real-world examples, market maturity analysis by sector, and growth projections, with active participation from committee members. Key topics included the role of AI, the rise of ISVs as primary distribution channels, and the untapped potential in B2B embedded finance.

Key Takeaways

  • Embedded Payments Drive Platform Growth: Embedded and integrated payment solutions have become essential for SaaS providers to increase revenue, simplify user experiences, and stand out in a saturated market.
  • Market Maturity Varies by Vertical and Region: Retail (eCommerce, POS, Restaurant) is the most mature in the U.S., while verticals like healthcare, real estate, and insurance show strong emerging potential for embedded finance across the EU and UK markets.
  • AI and Data Science Accelerate Adoption: Artificial Intelligence is being utilized to pre-qualify merchants, reducing the time it takes to generate revenue. Additionally, data science is key in refining user experiences, increasing relevancy, and ensuring faster onboarding.
  • B2B Opportunities Are Underutilized: There is significant potential for growth in embedded finance for B2B payments, especially through Business Payment Service Providers (BPSPs), which can help digitize sectors that have traditionally relied on checks.
  • ISVs Dominate New Merchant Acquisition: Independent Software Vendors now drive the majority of new small and medium-sized business (SMB) merchant additions. While many are embracing embedded payments, fewer than 30% currently offer lending or other financial tools, a gap ripe for innovation.

The session showed that embedded payments are becoming am integral part of payments.

 

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About ETA

The Electronic Transactions Association (ETA) is the world’s leading advocacy and trade association for the payments industry. Our members span the breadth of significant payments and fintech companies, from the largest incumbent players to the emerging disruptors in the U.S. and in more than a dozen countries around the world. ETA members make commerce possible by processing approximately $56.75 trillion annually in purchases and P2P payments worldwide and deploying payments innovation to merchants and consumers.
 
ETAs membership spans the breadth of the payments industry to include independent sales organizations (ISOs), payments networks, financial institutions, transaction processors, mobile payments products and services, payments technologies, and software providers (ISV) and hardware suppliers. For more information, visit electran.org.

The payments industry is a powerful economic driver, creating high-paying jobs and contributing to GDP in every state while supporting a wide range of industries across the economy.

OREGON

  • 17,500 total employment
  • $1.7B total labor income
  • $2.7B total GDP contribution

To learn more, download the report.

The payments industry is a powerful economic driver, creating high-paying jobs and contributing to GDP in every state while supporting a wide range of industries across the economy.

MINNESOTA

  • 36,000 total employment
  • $3.6B total labor income
  • $5.8B total GDP contribution

To learn more, download the report.

The payments industry is a powerful economic driver, creating high-paying jobs and contributing to GDP in every state while supporting a wide range of industries across the economy.

MICHIGAN

  • 43,900 total employment
  • $3.8B total labor income
  • $5.8B total GDP contribution

To learn more, download the report.

The payments industry is a powerful economic driver, creating high-paying jobs and contributing to GDP in every state while supporting a wide range of industries across the economy.

MONTANA

  • 5,000 total employment
  • $400,000,000 total labor income
  • $700,000,000 total GDP contribution
  • To learn more, download the report.

The payments industry is a powerful economic driver, creating high-paying jobs and contributing to GDP in every state while supporting a wide range of industries across the economy.

NEBRASKA

  • 15,600 total employment
  • $1.4B total labor income
  • $2.2B total GDP contribution

To learn more, download the report.

The payments industry is a powerful economic driver, creating high-paying jobs and contributing to GDP in every state while supporting a wide range of industries across the economy.

NEVADA

  • 22,400 total employment
  • $1.9B total labor income
  • $3.2B total GDP contribution

To learn more, download the report.

The payments industry is a powerful economic driver, creating high-paying jobs and contributing to GDP in every state while supporting a wide range of industries across the economy.

NEW HAMPSHIRE

  • 6,400 total employment
  • $700,000,000 total labor income
  • $1.0B total GDP contribution

To learn more, download the report.

The payments industry is a powerful economic driver, creating high-paying jobs and contributing to GDP in every state while supporting a wide range of industries across the economy.

NEW JERSEY

  • 53,400 total employment
  • $6.4B total labor income
  • $8.2B total GDP contribution

To learn more, download the report.

The payments industry is a powerful economic driver, creating high-paying jobs and contributing to GDP in every state while supporting a wide range of industries across the economy.

NEW MEXICO

  • 5,900 total employment
  • $400,000,000 total labor income
  • $800,000,000 total GDP contribution

To learn more, download the report.

The payments industry is a powerful economic driver, creating high-paying jobs and contributing to GDP in every state while supporting a wide range of industries across the economy.

NORTH CAROLINA

  • 71,000 total employment
  • $7.1B total labor income
  • $13.9B total GDP contribution

To learn more, download the report.

The payments industry is a powerful economic driver, creating high-paying jobs and contributing to GDP in every state while supporting a wide range of industries across the economy.

NORTH DAKOTA

  • 4,600 total employment
  • $400,000,000 total labor income
  • $700,000,000 total GDP contribution

To learn more, download the report.

The payments industry is a powerful economic driver, creating high-paying jobs and contributing to GDP in every state while supporting a wide range of industries across the economy.

OHIO

  • 80,400 total employment
  • $6.9B total labor income
  • $16.6B total GDP contribution

To learn more, download the report.

The payments industry is a powerful economic driver, creating high-paying jobs and contributing to GDP in every state while supporting a wide range of industries across the economy.

OKLAHOMA

  • 18,600 total employment
  • $1.4B total labor income
  • $2.2B total GDP contribution

To learn more, download the report.

The payments industry is a powerful economic driver, creating high-paying jobs and contributing to GDP in every state while supporting a wide range of industries across the economy.

MISSISSIPPI

  • 10,100 total employment
  • $600,000,000 total labor income
  • $1.2B total GDP contribution

To learn more, download the report.

The payments industry is a powerful economic driver, creating high-paying jobs and contributing to GDP in every state while supporting a wide range of industries across the economy.

PENNSYLVANIA

  • 64,500 total employment
  • $6.3B total labor income
  • $9.7B total GDP contribution

To learn more, download the report.

The payments industry is a powerful economic driver, creating high-paying jobs and contributing to GDP in every state while supporting a wide range of industries across the economy.

RHODE ISLAND

  • 5,800 total employment
  • $500,000,000 total labor income
  • $900,000,000 total GDP contribution

To learn more, download the report.

The payments industry is a powerful economic driver, creating high-paying jobs and contributing to GDP in every state while supporting a wide range of industries across the economy.

SOUTH CAROLINA

  • 22,500 total employment
  • $1.7B total labor income
  • $2.7B total GDP contribution

To learn more, download the report.

The payments industry is a powerful economic driver, creating high-paying jobs and contributing to GDP in every state while supporting a wide range of industries across the economy.

SOUTH DAKOTA

  • 15,300 total employment
  • $1.1B total labor income
  • $3.2B total GDP contribution

To learn more, download the report.

The payments industry is a powerful economic driver, creating high-paying jobs and contributing to GDP in every state while supporting a wide range of industries across the economy.

TENNESSEE

  • 38,800 total employment
  • $3.5B total labor income
  • $5.5B total GDP contribution

To learn more, download the report.

The payments industry is a powerful economic driver, creating high-paying jobs and contributing to GDP in every state while supporting a wide range of industries across the economy.

UTAH

  • 28,700 total employment
  • $2.4B total labor income
  • $4.9B total GDP contribution

To learn more, download the report.

The payments industry is a powerful economic driver, creating high-paying jobs and contributing to GDP in every state while supporting a wide range of industries across the economy.

VERMONT

  • 2,600 total employment
  • $200,000,000 total labor income
  • $300,000,000 total GDP contribution

To learn more, download the report.

The payments industry is a powerful economic driver, creating high-paying jobs and contributing to GDP in every state while supporting a wide range of industries across the economy.

VIRGINIA

  • 73,600 total employment
  • $8.5B total labor income
  • $12.8B total GDP contribution

To learn more, download the report.

The payments industry is a powerful economic driver, creating high-paying jobs and contributing to GDP in every state while supporting a wide range of industries across the economy.

WASHINGTON

  • 34,000 total employment
  • $4.6B total labor income
  • $7.8B total GDP contribution

To learn more, download the report.

The payments industry is a powerful economic driver, creating high-paying jobs and contributing to GDP in every state while supporting a wide range of industries across the economy.

WEST VIRGINIA

  • 4,800 total employment
  • $300,000,000 total labor income
  • $600,000,000 total GDP contribution

To learn more, download the report.

The payments industry is a powerful economic driver, creating high-paying jobs and contributing to GDP in every state while supporting a wide range of industries across the economy.

WISCONSIN

  • 28,100 total employment
  • $2.4B total labor income
  • $4.0B total GDP contribution

To learn more, download the report.

The payments industry is a powerful economic driver, creating high-paying jobs and contributing to GDP in every state while supporting a wide range of industries across the economy.

WYOMING

  • 2,500 total employment
  • $200,000,000 total labor income
  • $300,000,000 total GDP contribution

To learn more, download the report.

The payments industry is a powerful economic driver, creating high-paying jobs and contributing to GDP in every state while supporting a wide range of industries across the economy.

HAWAII

  • 4,900 total employment
  • $400,000,000 total labor income
  • $700,000,000 total GDP contribution

To learn more, download the report.

The payments industry is a powerful economic driver, creating high-paying jobs and contributing to GDP in every state while supporting a wide range of industries across the economy.

TEXAS

  • 209,100 total employment
  • $20.0B total labor income
  • $29.8B total GDP contribution

To learn more, download the report.

The payments industry is a powerful economic driver, creating high-paying jobs and contributing to GDP in every state while supporting a wide range of industries across the economy.

ALABAMA

  • 21,000 total employment
  • $1.6B total labor income
  • $2.8B total GDP contribution

To learn more, download the report.

The payments industry is a powerful economic driver, creating high-paying jobs and contributing to GDP in every state while supporting a wide range of industries across the economy.

ALASKA

  • 2,200 total employment
  • $200,000,000 total labor income
  • $400,000,000 total GDP contribution

To learn more, download the report.

The payments industry is a powerful economic driver, creating high-paying jobs and contributing to GDP in every state while supporting a wide range of industries across the economy.

ARIZONA

  • 63,600 total employment
  • $5.6B total labor income
  • $8.5B total GDP contribution

To learn more, download the report.

The payments industry is a powerful economic driver, creating high-paying jobs and contributing to GDP in every state while supporting a wide range of industries across the economy.

ARKANSAS

  • 12,000 total employment
  • $900,000,000 total labor income
  • $1.6B total GDP contribution

To learn more, download the report.

The payments industry is a powerful economic driver, creating high-paying jobs and contributing to GDP in every state while supporting a wide range of industries across the economy.

CALIFORNIA

  • 193,800 total employment
  • $26.6B total labor income
  • $41.1B total GDP contribution

To learn more, download the report.

The payments industry is a powerful economic driver, creating high-paying jobs and contributing to GDP in every state while supporting a wide range of industries across the economy.

COLORADO

  • 40,000 total employment
  • $4.2B total labor income
  • $6.2 total GDP contribution

To learn more, download the report.

The payments industry is a powerful economic driver, creating high-paying jobs and contributing to GDP in every state while supporting a wide range of industries across the economy.

CONNECTICUT

  • 16,400 total employment
  • $2.1B total labor income
  • $3.3B total GDP contribution

To learn more, download the report.

The payments industry is a powerful economic driver, creating high-paying jobs and contributing to GDP in every state while supporting a wide range of industries across the economy.

DELAWARE

  • 38,400 total employment
  • $4.0B total labor income
  • $9.3B total GDP contribution

To learn more, download the report.

The payments industry is a powerful economic driver, creating high-paying jobs and contributing to GDP in every state while supporting a wide range of industries across the economy.

DISTRICT OF COLUMBIA

  • 4,200 total employment
  • $800,000,000 total labor income
  • $1.1B total GDP contribution

To learn more, download the report.

The payments industry is a powerful economic driver, creating high-paying jobs and contributing to GDP in every state while supporting a wide range of industries across the economy.

FLORIDA

  • 161,100 total employment
  • $14.5B total labor income
  • $18.5B total GDP contribution

To learn more, download the report.

The payments industry is a powerful economic driver, creating high-paying jobs and contributing to GDP in every state while supporting a wide range of industries across the economy.

GEORGIA

  • 70,700 total employment
  • $6.6B total labor income
  • $12.7B total GDP contribution

To learn more, download the report.

The payments industry is a powerful economic driver, creating high-paying jobs and contributing to GDP in every state while supporting a wide range of industries across the economy.

IDAHO

  • 7,800 total employment
  • $600,000,000 total labor income
  • $1.0B total GDP contribution

To learn more, download the report.

The payments industry is a powerful economic driver, creating high-paying jobs and contributing to GDP in every state while supporting a wide range of industries across the economy.

ILLINOIS

  • 87,300 total employment
  • $9.6B total labor income
  • $14.6B total GDP contribution

To learn more, download the report.

The payments industry is a powerful economic driver, creating high-paying jobs and contributing to GDP in every state while supporting a wide range of industries across the economy.

INDIANA

  • 27,300 total employment
  • $2.2B total labor income
  • $3.7B total GDP contribution

To learn more, download the report.

The payments industry is a powerful economic driver, creating high-paying jobs and contributing to GDP in every state while supporting a wide range of industries across the economy.

IOWA

  • 22,000 total employment
  • $1.8B total labor income
  • $3.3B total GDP contribution

To learn more, download the report.

The payments industry is a powerful economic driver, creating high-paying jobs and contributing to GDP in every state while supporting a wide range of industries across the economy.

KANSAS

  • 16,300 total employment
  • $1.4B total labor income
  • $2.1B total GDP contribution

To learn more, download the report.

The payments industry is a powerful economic driver, creating high-paying jobs and contributing to GDP in every state while supporting a wide range of industries across the economy.

KENTUCKY

  • 22,300 total employment
  • $1.7B total labor income
  • $2.7B total GDP contribution

To learn more, download the report.

The payments industry is a powerful economic driver, creating high-paying jobs and contributing to GDP in every state while supporting a wide range of industries across the economy.

LOUISIANA

  • 16,400 total employment
  • $1.2B total labor income
  • $2.2B total GDP contribution

To learn more, download the report.

The payments industry is a powerful economic driver, creating high-paying jobs and contributing to GDP in every state while supporting a wide range of industries across the economy.

MAINE

  • 9,200 total employment
  • $900,000,000 total labor income
  • $1.3B total GDP contribution

To learn more, download the report.

The payments industry is a powerful economic driver, creating high-paying jobs and contributing to GDP in every state while supporting a wide range of industries across the economy.

MARYLAND

  • 25,500 total employment
  • $2.4B total labor income
  • $3.6B total GDP contribution

To learn more, download the report.

The payments industry is a powerful economic driver, creating high-paying jobs and contributing to GDP in every state while supporting a wide range of industries across the economy.

MASSACHUSETTS

  • 39,600 total employment
  • $5.3B total labor income
  • $8.0B total GDP contribution

To learn more, download the report.

The payments industry is a powerful economic driver, creating high-paying jobs and contributing to GDP in every state while supporting a wide range of industries across the economy.

MISSOURI

  • 31,900 total employment
  • $2.7B total labor income
  • $4.5B total GDP contribution

To learn more, download the report.

The payments industry is a powerful economic driver, creating high-paying jobs and contributing to GDP in every state while supporting a wide range of industries across the economy.

NEW YORK

  • 147,600 total employment
  • $24.4B total labor income
  • $54.0B total GDP contribution

To learn more, download the report.