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Transaction Trends

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Transaction Trending EP42: Vertical Software – New Opportunities with Richie Serna, Finix

10-16-2019

Transaction Trending EP42: Vertical Software – New Opportunities with Richie Serna, Finix

Software is going vertical, and it’s taking payments with it. But monetizing payments is costly, time-consuming, and complicated.

Joining Amy Zirkle on this episode is Richie Serna, co-founder and CEO of Finix, a San Francisco-based startup that works with SaaS companies to help them do their payments.

Richie and Amy discuss what this trend means for companies in the acquiring channel, and how they can capitalize.

Take a listen here, and checkout Apple Podcasts, Google Play, Stitcher and SoundCloud to listen and subscribe.

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About ETA

The Electronic Transactions Association (ETA) is the world’s leading advocacy and trade association for the payments industry. Our members span the breadth of significant payments and fintech companies, from the largest incumbent players to the emerging disruptors in the U.S. and in more than a dozen countries around the world. ETA members make commerce possible by processing approximately $56.75 trillion annually in purchases and P2P payments worldwide and deploying payments innovation to merchants and consumers.
 
ETAs membership spans the breadth of the payments industry to include independent sales organizations (ISOs), payments networks, financial institutions, transaction processors, mobile payments products and services, payments technologies, and software providers (ISV) and hardware suppliers. For more information, visit electran.org.

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The payments industry is a powerful economic driver, creating high-paying jobs and contributing to GDP in every state while supporting a wide range of industries across the economy.

OREGON

  • 17,500 total employment
  • $1.7B total labor income
  • $2.7B total GDP contribution

To learn more, download the report.

The payments industry is a powerful economic driver, creating high-paying jobs and contributing to GDP in every state while supporting a wide range of industries across the economy.

MINNESOTA

  • 36,000 total employment
  • $3.6B total labor income
  • $5.8B total GDP contribution

To learn more, download the report.

The payments industry is a powerful economic driver, creating high-paying jobs and contributing to GDP in every state while supporting a wide range of industries across the economy.

MICHIGAN

  • 43,900 total employment
  • $3.8B total labor income
  • $5.8B total GDP contribution

To learn more, download the report.

The payments industry is a powerful economic driver, creating high-paying jobs and contributing to GDP in every state while supporting a wide range of industries across the economy.

MONTANA

  • 5,000 total employment
  • $400,000,000 total labor income
  • $700,000,000 total GDP contribution
  • To learn more, download the report.

The payments industry is a powerful economic driver, creating high-paying jobs and contributing to GDP in every state while supporting a wide range of industries across the economy.

NEBRASKA

  • 15,600 total employment
  • $1.4B total labor income
  • $2.2B total GDP contribution

To learn more, download the report.

The payments industry is a powerful economic driver, creating high-paying jobs and contributing to GDP in every state while supporting a wide range of industries across the economy.

NEVADA

  • 22,400 total employment
  • $1.9B total labor income
  • $3.2B total GDP contribution

To learn more, download the report.

The payments industry is a powerful economic driver, creating high-paying jobs and contributing to GDP in every state while supporting a wide range of industries across the economy.

NEW HAMPSHIRE

  • 6,400 total employment
  • $700,000,000 total labor income
  • $1.0B total GDP contribution

To learn more, download the report.

The payments industry is a powerful economic driver, creating high-paying jobs and contributing to GDP in every state while supporting a wide range of industries across the economy.

NEW JERSEY

  • 53,400 total employment
  • $6.4B total labor income
  • $8.2B total GDP contribution

To learn more, download the report.

The payments industry is a powerful economic driver, creating high-paying jobs and contributing to GDP in every state while supporting a wide range of industries across the economy.

NEW MEXICO

  • 5,900 total employment
  • $400,000,000 total labor income
  • $800,000,000 total GDP contribution

To learn more, download the report.

The payments industry is a powerful economic driver, creating high-paying jobs and contributing to GDP in every state while supporting a wide range of industries across the economy.

NORTH CAROLINA

  • 71,000 total employment
  • $7.1B total labor income
  • $13.9B total GDP contribution

To learn more, download the report.

The payments industry is a powerful economic driver, creating high-paying jobs and contributing to GDP in every state while supporting a wide range of industries across the economy.

NORTH DAKOTA

  • 4,600 total employment
  • $400,000,000 total labor income
  • $700,000,000 total GDP contribution

To learn more, download the report.

The payments industry is a powerful economic driver, creating high-paying jobs and contributing to GDP in every state while supporting a wide range of industries across the economy.

OHIO

  • 80,400 total employment
  • $6.9B total labor income
  • $16.6B total GDP contribution

To learn more, download the report.

The payments industry is a powerful economic driver, creating high-paying jobs and contributing to GDP in every state while supporting a wide range of industries across the economy.

OKLAHOMA

  • 18,600 total employment
  • $1.4B total labor income
  • $2.2B total GDP contribution

To learn more, download the report.

The payments industry is a powerful economic driver, creating high-paying jobs and contributing to GDP in every state while supporting a wide range of industries across the economy.

MISSISSIPPI

  • 10,100 total employment
  • $600,000,000 total labor income
  • $1.2B total GDP contribution

To learn more, download the report.

The payments industry is a powerful economic driver, creating high-paying jobs and contributing to GDP in every state while supporting a wide range of industries across the economy.

PENNSYLVANIA

  • 64,500 total employment
  • $6.3B total labor income
  • $9.7B total GDP contribution

To learn more, download the report.

The payments industry is a powerful economic driver, creating high-paying jobs and contributing to GDP in every state while supporting a wide range of industries across the economy.

RHODE ISLAND

  • 5,800 total employment
  • $500,000,000 total labor income
  • $900,000,000 total GDP contribution

To learn more, download the report.

The payments industry is a powerful economic driver, creating high-paying jobs and contributing to GDP in every state while supporting a wide range of industries across the economy.

SOUTH CAROLINA

  • 22,500 total employment
  • $1.7B total labor income
  • $2.7B total GDP contribution

To learn more, download the report.

The payments industry is a powerful economic driver, creating high-paying jobs and contributing to GDP in every state while supporting a wide range of industries across the economy.

SOUTH DAKOTA

  • 15,300 total employment
  • $1.1B total labor income
  • $3.2B total GDP contribution

To learn more, download the report.

The payments industry is a powerful economic driver, creating high-paying jobs and contributing to GDP in every state while supporting a wide range of industries across the economy.

TENNESSEE

  • 38,800 total employment
  • $3.5B total labor income
  • $5.5B total GDP contribution

To learn more, download the report.

The payments industry is a powerful economic driver, creating high-paying jobs and contributing to GDP in every state while supporting a wide range of industries across the economy.

UTAH

  • 28,700 total employment
  • $2.4B total labor income
  • $4.9B total GDP contribution

To learn more, download the report.

The payments industry is a powerful economic driver, creating high-paying jobs and contributing to GDP in every state while supporting a wide range of industries across the economy.

VERMONT

  • 2,600 total employment
  • $200,000,000 total labor income
  • $300,000,000 total GDP contribution

To learn more, download the report.

The payments industry is a powerful economic driver, creating high-paying jobs and contributing to GDP in every state while supporting a wide range of industries across the economy.

VIRGINIA

  • 73,600 total employment
  • $8.5B total labor income
  • $12.8B total GDP contribution

To learn more, download the report.

The payments industry is a powerful economic driver, creating high-paying jobs and contributing to GDP in every state while supporting a wide range of industries across the economy.

WASHINGTON

  • 34,000 total employment
  • $4.6B total labor income
  • $7.8B total GDP contribution

To learn more, download the report.

The payments industry is a powerful economic driver, creating high-paying jobs and contributing to GDP in every state while supporting a wide range of industries across the economy.

WEST VIRGINIA

  • 4,800 total employment
  • $300,000,000 total labor income
  • $600,000,000 total GDP contribution

To learn more, download the report.

The payments industry is a powerful economic driver, creating high-paying jobs and contributing to GDP in every state while supporting a wide range of industries across the economy.

WISCONSIN

  • 28,100 total employment
  • $2.4B total labor income
  • $4.0B total GDP contribution

To learn more, download the report.

The payments industry is a powerful economic driver, creating high-paying jobs and contributing to GDP in every state while supporting a wide range of industries across the economy.

WYOMING

  • 2,500 total employment
  • $200,000,000 total labor income
  • $300,000,000 total GDP contribution

To learn more, download the report.

The payments industry is a powerful economic driver, creating high-paying jobs and contributing to GDP in every state while supporting a wide range of industries across the economy.

HAWAII

  • 4,900 total employment
  • $400,000,000 total labor income
  • $700,000,000 total GDP contribution

To learn more, download the report.

The payments industry is a powerful economic driver, creating high-paying jobs and contributing to GDP in every state while supporting a wide range of industries across the economy.

TEXAS

  • 209,100 total employment
  • $20.0B total labor income
  • $29.8B total GDP contribution

To learn more, download the report.

The payments industry is a powerful economic driver, creating high-paying jobs and contributing to GDP in every state while supporting a wide range of industries across the economy.

ALABAMA

  • 21,000 total employment
  • $1.6B total labor income
  • $2.8B total GDP contribution

To learn more, download the report.

The payments industry is a powerful economic driver, creating high-paying jobs and contributing to GDP in every state while supporting a wide range of industries across the economy.

ALASKA

  • 2,200 total employment
  • $200,000,000 total labor income
  • $400,000,000 total GDP contribution

To learn more, download the report.

The payments industry is a powerful economic driver, creating high-paying jobs and contributing to GDP in every state while supporting a wide range of industries across the economy.

ARIZONA

  • 63,600 total employment
  • $5.6B total labor income
  • $8.5B total GDP contribution

To learn more, download the report.

The payments industry is a powerful economic driver, creating high-paying jobs and contributing to GDP in every state while supporting a wide range of industries across the economy.

ARKANSAS

  • 12,000 total employment
  • $900,000,000 total labor income
  • $1.6B total GDP contribution

To learn more, download the report.

The payments industry is a powerful economic driver, creating high-paying jobs and contributing to GDP in every state while supporting a wide range of industries across the economy.

CALIFORNIA

  • 193,800 total employment
  • $26.6B total labor income
  • $41.1B total GDP contribution

To learn more, download the report.

The payments industry is a powerful economic driver, creating high-paying jobs and contributing to GDP in every state while supporting a wide range of industries across the economy.

COLORADO

  • 40,000 total employment
  • $4.2B total labor income
  • $6.2 total GDP contribution

To learn more, download the report.

The payments industry is a powerful economic driver, creating high-paying jobs and contributing to GDP in every state while supporting a wide range of industries across the economy.

CONNECTICUT

  • 16,400 total employment
  • $2.1B total labor income
  • $3.3B total GDP contribution

To learn more, download the report.

The payments industry is a powerful economic driver, creating high-paying jobs and contributing to GDP in every state while supporting a wide range of industries across the economy.

DELAWARE

  • 38,400 total employment
  • $4.0B total labor income
  • $9.3B total GDP contribution

To learn more, download the report.

The payments industry is a powerful economic driver, creating high-paying jobs and contributing to GDP in every state while supporting a wide range of industries across the economy.

DISTRICT OF COLUMBIA

  • 4,200 total employment
  • $800,000,000 total labor income
  • $1.1B total GDP contribution

To learn more, download the report.

The payments industry is a powerful economic driver, creating high-paying jobs and contributing to GDP in every state while supporting a wide range of industries across the economy.

FLORIDA

  • 161,100 total employment
  • $14.5B total labor income
  • $18.5B total GDP contribution

To learn more, download the report.

The payments industry is a powerful economic driver, creating high-paying jobs and contributing to GDP in every state while supporting a wide range of industries across the economy.

GEORGIA

  • 70,700 total employment
  • $6.6B total labor income
  • $12.7B total GDP contribution

To learn more, download the report.

The payments industry is a powerful economic driver, creating high-paying jobs and contributing to GDP in every state while supporting a wide range of industries across the economy.

IDAHO

  • 7,800 total employment
  • $600,000,000 total labor income
  • $1.0B total GDP contribution

To learn more, download the report.

The payments industry is a powerful economic driver, creating high-paying jobs and contributing to GDP in every state while supporting a wide range of industries across the economy.

ILLINOIS

  • 87,300 total employment
  • $9.6B total labor income
  • $14.6B total GDP contribution

To learn more, download the report.

The payments industry is a powerful economic driver, creating high-paying jobs and contributing to GDP in every state while supporting a wide range of industries across the economy.

INDIANA

  • 27,300 total employment
  • $2.2B total labor income
  • $3.7B total GDP contribution

To learn more, download the report.

The payments industry is a powerful economic driver, creating high-paying jobs and contributing to GDP in every state while supporting a wide range of industries across the economy.

IOWA

  • 22,000 total employment
  • $1.8B total labor income
  • $3.3B total GDP contribution

To learn more, download the report.

The payments industry is a powerful economic driver, creating high-paying jobs and contributing to GDP in every state while supporting a wide range of industries across the economy.

KANSAS

  • 16,300 total employment
  • $1.4B total labor income
  • $2.1B total GDP contribution

To learn more, download the report.

The payments industry is a powerful economic driver, creating high-paying jobs and contributing to GDP in every state while supporting a wide range of industries across the economy.

KENTUCKY

  • 22,300 total employment
  • $1.7B total labor income
  • $2.7B total GDP contribution

To learn more, download the report.

The payments industry is a powerful economic driver, creating high-paying jobs and contributing to GDP in every state while supporting a wide range of industries across the economy.

LOUISIANA

  • 16,400 total employment
  • $1.2B total labor income
  • $2.2B total GDP contribution

To learn more, download the report.

The payments industry is a powerful economic driver, creating high-paying jobs and contributing to GDP in every state while supporting a wide range of industries across the economy.

MAINE

  • 9,200 total employment
  • $900,000,000 total labor income
  • $1.3B total GDP contribution

To learn more, download the report.

The payments industry is a powerful economic driver, creating high-paying jobs and contributing to GDP in every state while supporting a wide range of industries across the economy.

MARYLAND

  • 25,500 total employment
  • $2.4B total labor income
  • $3.6B total GDP contribution

To learn more, download the report.

The payments industry is a powerful economic driver, creating high-paying jobs and contributing to GDP in every state while supporting a wide range of industries across the economy.

MASSACHUSETTS

  • 39,600 total employment
  • $5.3B total labor income
  • $8.0B total GDP contribution

To learn more, download the report.

The payments industry is a powerful economic driver, creating high-paying jobs and contributing to GDP in every state while supporting a wide range of industries across the economy.

MISSOURI

  • 31,900 total employment
  • $2.7B total labor income
  • $4.5B total GDP contribution

To learn more, download the report.

The payments industry is a powerful economic driver, creating high-paying jobs and contributing to GDP in every state while supporting a wide range of industries across the economy.

NEW YORK

  • 147,600 total employment
  • $24.4B total labor income
  • $54.0B total GDP contribution

To learn more, download the report.