Video: SMB First Aid, from TRANSACT 2019
8-6-2019
In the past decade, the integration of the latest in technological advancements into the payments industry has led to the rapid development of new payment options. As a result, there are a plethora of payment products available for small-and-medium businesses (SMBs) to adopt. However, which product out of the many is the best fit for an SMB and who can help make that decision?
At this year’s TRANSACT, this question was explored in “Helping SMBs Get the Right Products and Solutions,” with main stage speakers Pierre-Emmanuel ‘PE’ Perruchot de La Brussière, Vice President of Business Development & Partnerships at Vend, Denada Ramnishta, Vice President of Business Development & Partnerships at Lendio, Keith Sampson, Director of National Sales, North American Bancard, Denise Tahali, Senior Vice President of Agent and Petroleum Sales North America at Paysafe, and Patrick Turian, Director of Marketing, North America at Paysafe as moderator.
The panel discussed the need for payment service providers to act as consultants to guide SMB market growth. “When you are selling to SMBs, you have got to provide them with a great experience,” Brussière says, “look after them like they are your closest friend.”
The panel also talked about how the demographic shift of millennials coming into the work force, and review sites on the Internet affect the way they operate with SMBs. “I think we see a lot of Internet sites where people are expressing their opinions and giving bad reviews,” Tahali says. “and it is our responsibility to address it.”
Click here to watch the full presentation, and click here to read more about TRANSACT and ETA events.
About ETA
The Electronic Transactions Association (ETA) is the world’s leading advocacy and trade association for the payments industry. Our members span the breadth of significant payments and fintech companies, from the largest incumbent players to the emerging disruptors in the U.S. and in more than a dozen countries around the world. ETA members make commerce possible by processing approximately $56.75 trillion annually in purchases and P2P payments worldwide and deploying payments innovation to merchants and consumers.
ETAs membership spans the breadth of the payments industry to include independent sales organizations (ISOs), payments networks, financial institutions, transaction processors, mobile payments products and services, payments technologies, and software providers (ISV) and hardware suppliers. For more information, visit electran.org.
