Transaction Trending EP15: What’s Next for ISVs, and How Can Payments Technology Companies Capitalize? With Rushi Patel, Homebase
8-8-2018
When merchants power up their new, smart, integrated point-of-sale systems, they want more than just payments acceptance. They want data. They want analytics. They want scheduling and HR tools, inventory management, accounting software, ecommerce integrations, and more. Payments tech companies have been stepping up to deliver.
That’s where companies like Homebase come in. Homebase is an Independent Software Vendor, or ISV. Through a suite of software products, Homebase offers merchants scheduling, timesheet and hiring software, integrated directly into point-of-sale systems. ISVs like Homebase are offering payments companies the value-adds that merchants want. In some cases, ISVs are even venturing into payments processing themselves.
At ETA’s recent TRANSACT Tech Atlanta event, ETA CEO Jason Oxman sat down with Rushi Patel. Rushi is the co-founder of Homebase and a former payments industry analyst.
What’s next for the ISV marketplace, and how can payments technology companies capitalize? Listen in here, and check out Apple Podcasts, Google Play, Stitcher or SoundCloud to listen and subscribe.

About ETA
The Electronic Transactions Association (ETA) is the world’s leading advocacy and trade association for the payments industry. Our members span the breadth of significant payments and fintech companies, from the largest incumbent players to the emerging disruptors in the U.S. and in more than a dozen countries around the world. ETA members make commerce possible by processing approximately $56.75 trillion annually in purchases and P2P payments worldwide and deploying payments innovation to merchants and consumers.
ETAs membership spans the breadth of the payments industry to include independent sales organizations (ISOs), payments networks, financial institutions, transaction processors, mobile payments products and services, payments technologies, and software providers (ISV) and hardware suppliers. For more information, visit electran.org.