Dunkin’ Donuts Brings Mobile Wallet Success to Mandalay Bay
2-7-2017
The coffeehouse legend brews up the merchant perspective on contactless at ETA TRANSACT
Boston-born Dunkin’ Donuts is successfully leveraging mobile wallet technology to enhance customer experience, offer rewards, and build loyalty. While mass adoption of universal mobile wallets has been a long time coming, leading retailers like Dunkin’ Donuts are driving the mobile wallet industry with easy to use app-based payments and rewards programs, which engage and excite their customers.
On May 12 at ETA TRANSACT, Dunkin’ Donuts will take the keynote stage — alongside other big-name merchants Etsy, Nordstrom, and Walmart — to share their insights on the challenges and opportunities of payments technology.
Dunkin’ Donuts sells nearly 2 billion cups of coffee annually, and can now boast 5.4 million members actively using its rewards program, DD Perks, 3 million of whom are utilizing DD Perks via app. That’s a 10% increase from just last quarter, and a 50% year-over-year increase.
While other merchants continue to drag in onboarding NFC, innovators like Dunkin’ Donuts are providing the answer to mobile purchasing. With its large, loyal customer base, Dunkin’ Donuts is perfectly positioned to advance the entire mobile wallet field.
The DD Perks app features the ability to order ahead and provides appealing, customized offers to keep coffee lovers coming back. That’s a win for the customer, and for the company – mobile payments are moving the dial on Dunkin’ Donuts’ sales and are increasing transaction values. The company forecasts that by 2020, nearly 20% of its transactions could be mobile based. Further, utilizing this program, the company could see sales grow at a 5-year compound annual growth rate of 68%.
True, as universal mobile wallet offerings increase, the growth rate could slow, but Dunkin’ Donuts, as a mobile wallet leader, will find itself well positioned to take advantage of the next wave of advancements in payments technology.
Only at TRANSACT can you hear straight from the merchants making it happen. Register today.
About ETA
The Electronic Transactions Association (ETA) is the world’s leading advocacy and trade association for the payments industry. Our members span the breadth of significant payments and fintech companies, from the largest incumbent players to the emerging disruptors in the U.S. and in more than a dozen countries around the world. ETA members make commerce possible by processing approximately $56.75 trillion annually in purchases and P2P payments worldwide and deploying payments innovation to merchants and consumers.
ETAs membership spans the breadth of the payments industry to include independent sales organizations (ISOs), payments networks, financial institutions, transaction processors, mobile payments products and services, payments technologies, and software providers (ISV) and hardware suppliers. For more information, visit electran.org.
