Two-Thirds of Consumers Want Biometrics for Payments
7-25-2016
ETA member-company Visa has released a survey of over 14,000 European consumers, finding that nearly 70% of consumers would like to use biometrics to authenticate electronic payments. Two-factor authentication, where biometrics were used in combination with another form of verification, received even higher marks for security, with 73% expressing support. Additionally, more than half of those surveyed said that biometrics would make transactions faster and easier than traditional payment options.
When asked about preferred biometric methodologies, more than 50% supported fingerprint payment authentication, with 15% in favor of facial recognition and 12% for voice authentication.
Read the full results of Visa’s survey here.
About ETA
The Electronic Transactions Association (ETA) is the world’s leading advocacy and trade association for the payments industry. Our members span the breadth of significant payments and fintech companies, from the largest incumbent players to the emerging disruptors in the U.S. and in more than a dozen countries around the world. ETA members make commerce possible by processing approximately $56.75 trillion annually in purchases and P2P payments worldwide and deploying payments innovation to merchants and consumers.
ETAs membership spans the breadth of the payments industry to include independent sales organizations (ISOs), payments networks, financial institutions, transaction processors, mobile payments products and services, payments technologies, and software providers (ISV) and hardware suppliers. For more information, visit electran.org.