ETA Launches New Retail Technology Pavilion at TRANSACT 15

February 12, 2015                                                                                                                                      

New exhibit and education opportunities expand ETA’s retail engagement

Washington, D.C. – The Electronic Transactions Association (ETA), the global trade association representing the payments technology world, announced today the new Retail Technology Pavilion at TRANSACT 15. The Retail Technology Pavilion showcases the latest solutions to connect software and hardware at the retail point of sale. TRANSACT 15 will take place in the technology hub of the nation, March 31 – April 2 at the Moscone Center in San Francisco, and registration is open today with limited early rates available at www.transact15.com.

“Technology at the point of sale is converging, and huge new business opportunities await resellers, application software providers, processors, and hardware manufacturers,” said Jason Oxman, ETA CEO. “The Retail Technology Pavilion at TRANSACT 15 will showcase the latest payments technologies, allowing retailers to take advantage of new value added services that make integration possible through technology.”

“Zebra is excited to exhibit for the first time at TRANSACT 15 and showcase our portfolio of innovative technologies to retailers, merchants, payment companies, independent software vendors (ISVs), and original equipment manufacturers (OEMs),” said Todd Virgil, Global OEM leader. “Zebra retail solutions help reduce costs, improve associate effectiveness and increase shopper satisfaction.”

In addition to the Retail Technology Pavilion, TRANSACT 15 will feature the special educational forum Retail 2.0 – The Future of Value Added Selling that will cover the impact of mobile devices on retail, pain points for merchants, and the impact of EMV.  TRANSACT 15 also features a keynote address delivered by Dekkers Davidson, CEO of Merchant Customer Exchange (MCX), the mobile payments initiative owned by dozens of the nation’s largest retailers that will launch under the CurrentC brand in 2015.

The increased offerings at TRANSACT are part of a larger initiative by ETA to engage the retail technology industry. ETA has recently formed a new Retail Tech Committee that will analyze the technology that supports and facilitates electronic transactions at retail and address the ever-expanding role of mobile, EMV, and real-time rewards at the nexus of retail and payments.

TRANSACT’s global reach brings together, under one roof, the entire payments ecosystem – everyone from the major mobile network operators and equipment manufacturers to online service providers, retailers, retail technology providers, major processors, all of the major card brands and venture capital/investors – thousands of leaders and partners that you need to access to grow your business. For more information, visit www.transact15.com.

For media inquiries, contact Meghan Cieslak at 202-677-7406, or [email protected].

Companies interesting in exhibiting in World of Bitcoin at TRANSACT 15 should contact Cathryn Wanders, [email protected] or 703.964.1240 x26.

About ETA

The Electronic Transactions Association (ETA) is the global trade association representing more than 500 payments and technology companies. ETA members make commerce possible by processing more than $4.5 trillion in purchases in the U.S. and deploying payments innovations to merchants and consumes.