About ETA

effective 2.2.22

The Electronic Transactions Association (“ETA”) is an international trade association representing businesses that provide transaction processing products and services to merchants. ETA (“Electronic Transactions Association,” “ETA,” “we,” “our,” or “us”), provides this privacy policy to describe how we collect, use, and share the information of individuals, including ETA members and event attendees, who visit our website at electran.org (the “Site”).

Information Collection

When using our Site, you may voluntarily provide information about yourself, including your name, contact information, company information, log-in information, and any other information you choose to provide. For example, we collect this information when you join our email list, become a member, attend an ETA event, join a learning course, apply for certification, contact us, or interact with us for any other purpose. We may also collect your mailing and billing information when you become a member, purchase a learning course, or register for an event.

We (and other entities) automatically collect information relating to your interactions with us and our Site, including browser type, IP address, pages visited and other activities on the Site, device type, and time and date of visit, and other information we collect through the use of cookies and similar technology. See the “Digital Advertising & Analytics” section of this privacy policy to learn more about the use of this information and the choices available to you.

Information Use

We may use your information for any lawful purpose, including the following:

• To facilitate your membership;
• To provide your learning courses;
• To certify you as an ETA CPP;
• To organize and execute events;
• To respond to your inquiries, including questions about order status;
• To operate and improve our products and services;
• To operate, personalize, and improve the Site, including for analytics purposes;
• To send updates, promotions, and marketing materials that may be of interest to you;
• To comply with the law and to maintain the security of our Site; or
• With your consent, or as otherwise disclosed at the time information is collected.

Information Sharing

We may share the information we collect with other parties, including the following:

• With third-party service providers who process information on our behalf, such as payment processors, data hosting services, and email service providers;
• With exhibitors, sponsors, and event attendees when you attend an ETA event;
• With third parties who sponsor member emails or use such information for their own marketing purposes;
• As part of a corporate sale, merger, or acquisition, or other transfer of all or part of our assets, including as part of a bankruptcy proceeding;
• Pursuant to a subpoena, court order, governmental inquiry, or other legal process or as otherwise required by law, to protect our rights or the rights of third parties, or to protect the safety or security of any person or entity;
• With your consent or as otherwise disclosed at the time of data collection or sharing.

We may share information that has been de-identified or aggregated without limitation.

ETA offers additional online services to its members through a secured, password-protected area of the Site. ETA members have continual access to the ETA membership roster and member contact information in the "Community" area of the Site. If you elect to disclose your contact information in the Community area, this information can be viewed, collected, and used by others, subject to any restrictions placed on Community users.

To current ETA members in good standing, ETA shares, and/or discloses limited categories of member information, including: first name, last name, company information, mailing address, and telephone number.

Digital Advertising & Analytics

We may partner with ad networks and other ad serving providers (“Advertising Providers”) that serve ads on behalf of us and others on non-affiliated platforms. Some of those ads may be personalized, meaning that they are intended to be relevant to you based on information Advertising Providers collect about your use of the Site and other sites or apps over time, including information about relationships among different browsers and devices. This type of advertising is known as interest-based advertising.

ETA adheres to the Digital Advertising Alliance (“DAA”) Self-Regulatory Principles in connection with this interest-based advertising activity. You may visit the DAA Webchoices tool at aboutads.info to learn more about this type of advertising and how to opt out of this advertising on websites by companies participating in the DAA self-regulatory program. If you delete your cookies or use a different browser or mobile device, you may need to renew your opt-out choices exercised through the DAA Webchoices tool. Note that electing to opt out will not stop advertising from appearing in your browser or applications. It may make the ads you see less relevant to your interests.

We may also work with third parties that collect data about your use of the Site and other sites or apps over time for non-advertising purposes. ETA uses Google Analytics and other third-party services to improve the performance of the Site and for analytics and marketing purposes. For more information about how Google Analytics collects and uses data when you use our Site, visit google.com/policies/privacy/partners, and to opt out of Google Analytics, visit tools.google.com/dlpage/gaoptout.

Additionally, your browser may offer tools to limit the use of cookies or to delete cookies; however, if you use these tools, our Site may not function as intended.

Third-Party Links and Tools

The Site may provide links to third-party websites or apps. We do not control the privacy practices of those websites or apps, and they are not covered by this privacy policy. You should review the privacy policies of other websites or apps that you use to learn about their data practices.

Your Choices

To opt out of email marketing, you can use the link provided at the bottom of each marketing message. If you opt out of our email marketing, we will still send you messages related to our transactions and relationship with you, such as order confirmations.

For choices with respect to third-party interest-based advertising activities, please see the “Digital Advertising & Analytics” section above.

Updating Your Information

When you have an account with us, you may review, change, or update your contact information by logging into your account.

Changes to Our Privacy Policy

We reserve the right to modify or revise this Privacy Policy at any time and at our sole discretion. We will post any changes to this Privacy Policy on our website. We encourage you to revisit this policy regularly to stay informed about how we collect, use, and share information.

For California Consumers

California’s “Shine the Light” law permits California residents to prevent disclosure of personal information to third parties for their own direct marketing purposes. If you do not want us to share your personal information with third parties, you can opt out of such sharing by submitting an email to [email protected] with the subject line “California Privacy Request.”

Contact

If you have questions, comments, or concerns about this privacy policy, please contact us at:

[email protected]
1620 L Street NW
Suite 1020
Washington, DC 20036
202.828.2635 t
800.695.5509 t