Given the Growing Number of Very Public And Large Merchant Data Breaches, Is EMV the Answer?

A Transcript of a TSG Roundtable on the Target Breach, EMV and the Ramifications 
Featuring The TSG Team, including Kurt Strawhecker, Jamie Savant, Gerritt Kerkstra, Linda Perry, 
Chuck Fillinger, Cliff Gray, and John Kirkpatrick

Overview
It is logically true that card data will be safer with a full implementation of EMV at the point-of-sale, removing personal data from the decade old technology of the mag-stripe certainly makes sense. However this solution has shortcomings as well, such as Card Not Present (CNP) transactions which will be unaffected by this technology change, which today accounts for 8% of U.S. card payments. Potentially under EMV, fraud will be directed to CNP transactions – and consumers may feel misled by the inevitable continuing data breach stories. There are also major operational and technology related issues to solve – such as implementation in restaurants where the transaction still primarily takes place at the table (where’s the PIN pad?).  Mobile commerce may also become a target just as it is about to gain traction in the marketplace.

Click here to access the roundtable transcript.

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