Introducing TRANSACT: Powered by ETA

Jason Oxman
December 17, 2013 – ETA has owned and produced the world’s largest payments industry trade show for more than 20 years (2014 will be our 24th year, to be precise).  More payments industry business gets done during our show than any other place on earth.  And today, we are thrilled and proud to announce the re-branding and re-energizing of the ETA show as “TRANSACT:  Powered by ETA.”

I know what you’re thinking.  Trade shows come and go all the time, new shows are launched and sold, they change ownership and location – why is re-naming a show such a big deal?  So let’s talk about what led us to launch “TRANSACT” as our new show name.

For ETA, the re-branding of our signature annual event is about more than just a catchy new name.  (And believe me, TRANSACT IS a catchy new name.  I love it!)  It’s a reflection of who we are as an industry, and where we are going.  “Transact” is in ETA’s name – we are the Electronic Transactions Association, after all – and it is also in our DNA.  ETA has experienced explosive growth in the past year as our membership has expanded to more than 550 global technology companies.  ETA represents the nation’s largest and most successful ISOs, acquirers, processors and financial institutions, as well as the nation’s largest mobile network operators, technology companies, equipment manufacturers, security providers, and apps companies.

TRANSACT is where the world’s top payments and technology companies come together in one place, over three days, to do business.  And as our association has grown, so too have our annual events.  In 2013, our annual trade show (formerly called the ETA Annual Meeting and Expo) and our executive forum (the ETA Strategic Leadership Forum) hit all-time attendance, exhibitor and square footage records.  Our attendees are payments companies and technology companies – and we operate at the intersection of payments and commerce, so we needed a show name that better reflected what is happening at our show.  Why are all these companies coming together through ETA?  To TRANSACT.  And so at TRANSACT 14: Powered by ETA, which runs April 8-10, 2014 at the Mandalay Bay Convention Center in Las Vegas, some 4,000 executives will gather to TRANSACT business.  We can’t wait to see you there at the greatest payments technology show on earth.
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