U.S. Mobile Sales Rise 24% Year Over Year in Second Quarter
U.S. mobile commerce sales in 2013’s second quarter increased 23.7 percent year over year to $4.7 billion, up from $3.8 billion in the second quarter of 2012, according to comScore. Meanwhile, U.S. e-commerce sales derived from desktop/laptop computers were up 15.3 percent in 2013’s second quarter to $49.8 billion, up from $43.2 billion in the second quarter of 2012. Factors influencing the growth of m-commerce include more consumers using smartphones and tablets and improvements in technology that make it easier to make mobile purchases, says comScore’s Andrew Lipsman. “Sites and apps are optimized, we’re on 4G so things load more quickly—there’s much less friction in the process,” he says. Meanwhile, consumers are becoming more comfortable doing new things with smartphones, such as shopping, Lipsman notes. He also points out that the longer consumers own a smartphone, the fewer obstacles they will face when attempting a mobile checkout. M-commerce comprised 9 percent of all online commerce in the second quarter of 2012, but in both the first and fourth quarters, it represented 11 percent, Lipsman says. “We’re seeing a seasonal pattern,” he says. “We should be back to that level if not higher by Q4 this year.”
From “U.S. Mobile Sales Are Up 24 Percent Year Over Year in Q2”
Internet Retailer (08/23/13) Dusto, Amy