Power Your Brand With ETA
$53 trillion in global commerce flows through our member network alone. Position your brand where they engage; through premier events and targeted digital campaigns, our reach becomes your competitive advantage.
Transform Your Market Position
ETA positions your brand front and center among established leaders and innovators within our powerful member network and beyond. Visibility drives growth.
Our Proven Reach
Connect with decision-makers where they are most engaged and when they are ready to act. Our 18+ industry-defining events, unparalleled digital reach, and best-in-class technology target precisely the audience you need and keep you top of mind.
- Influence 134K payments professionals actively researching solutions
- Capture mindshare among 65K industry insiders consuming our content
- Build relationships with 4K executives who control purchasing decisions
- Establish thought leadership across the industry’s most influential community
Website Visitors
134K
Monthly Website Visitors
4:56 Average Engagement Time
Email List
65K
Mail List
17K Impressions per Message
Newsletter Subscribers
16K
Newsletter Subscribers
Social Media Following
21.4K
Social Media Community
Annual Industry Events
18+
Industry Events Annually
Senior Decision Makers
4K
Senior Decision-Makers
(C-suite, product leaders, compliance officers)
Visibility Equals Growth
ETA is where the payments technology world gets educated, engages in policy advocacy, and invents the future of commerce. Three strategic approaches, all customizable, to maximize your visibility and ROI within the payments industry’s most influential community.
Premium industry visibility
Event Sponsorships
Our 18+ industry-defining events connect the executives who shape payments — giving you unparalleled access before, during, and after each gathering.
Year-round brand awareness
Targeted Digital Engagement
Brand awareness, product activations, demand generation, and executive presence. Connect with decision makers where they are most engaged.
Beyond one-off engagements
Strategic Year-Long Partnership
Maximize ROI with integrated event sponsorships plus sustained digital amplification. Create year-round visibility that builds lasting brand equity.
Strategic Year-Round Visibility & Pipeline Development
Events create moments of impact, digital engagement builds sustained market presence. Our integrated digital ecosystem ensures your brand maintains consistent visibility with payments decision makers during the 350+ days between major industry gatherings — when purchasing decisions are actually made.
Website & Newsletter Prominence
- 134K monthly qualified visitors with 4:56 average engagement time
- 65K newsletter subscribers opening at 47% (vs. 21% industry average)
- Sponsored content distributed as editorial, not advertising
- Homepage takeovers during peak traffic periods
Social Media Leadership
- 21.4K highly engaged payments professionals across LinkedIn and Twitter
- Thought leadership amplification through ETA’s authoritative voice
- Executive profiling that positions your leaders as industry experts
- Community discussions where your brand guides important conversations
- Event amplification extending your presence beyond physical attendance
Content & Education Platforms
- Webinar sponsorships averaging 400+ live attendees with 85% completion
- Podcast sponsorships reaching 25K+ monthly downloads
- Educational content partnerships establishing your expertise
- Research collaboration on industry-defining studies and reports
- Expert commentary positioning your executives as go-to sources
Advanced Targeting & Retargeting
- Precision audience targeting by job title, company size, and solution interest
- Geofencing campaigns at competitor events and key industry locations
- Historic geofencing reaching attendees from past events (6-month targeting window)
- Account-based marketing focusing on your specific target company list
- Cross-channel retargeting maintaining consistent presence across all touchpoints
Be Seen Where Payments Most Influential People Gather
ETA events aren’t networking opportunities — they’re exclusive forums where the payments industry’s most consequential decisions get made. When you sponsor our events, you’re securing premium visibility where the industry’s true power players gather to shape the future of commerce.
Onsite Sponsorship
Our 18+ annual events create the only environment where genuine industry leaders convene — CEOs who control trillion-dollar payment flows, Federal officials who write the regulations, and investors who fund the next generation of payments innovation. This is where strategic visibility translates directly into market influence.
Your Event Portfolio
- Strategic Leadership Forum
The Payments Industry’s Most Exclusive Gathering - TRANSACT Tech Series (across U.S. and Canada)
Fast-paced, one day events focused on innovation, growth, and capital markets - Fintech Policy Forum
Where Industry Meets Government - Payments Compliance Conference
Navigating the Regulatory Landscape in the U.S. and in Canada
Why Your Brand Benefits
- Decision maker density: 73% of attendees hold C-suite or VP-level positions
- Deal velocity: Partnerships discussed at ETA events close 60% faster than cold outreach
- Market intelligence: Real-time insights into competitor strategies and market shifts
- Regulatory access: Direct dialogue with policymakers and regulatory officials
- Industry influence: Shape conversations that become industry standards and best practices
Advanced Targeting & Retargeting
- Precision audience targeting by job title, company size, and solution interest
- Geofencing campaigns at competitor events and key industry locations
- Historic geofencing reaching attendees from past events (6-month targeting window)
- Account-based marketing focusing on your specific target company list
- Cross-channel retargeting maintaining consistent presence across all touchpoints
Differentiation Is Critical
Here’s how leading companies achieve maximum ROI and growth objectives.
Premium industry visibility
Event Sponsorships
Our 18+ industry-defining events connect the executives who shape payments — giving you unparalleled access before, during, and after each gathering.
- Logo recognition on promotional materials
- Linkable logo on ETA event sponsor grid
- Speaking opportunities to elevate executive profiles*
- Prominent visibility via innovative placements on-site
- Access to qualified audience data*
- Inclusion in follow-up communications*
*Not all events offer these benefits. Speaking opportunity is not guaranteed.
Year-round brand awareness
Targeted Digital Engagement
Brand awareness, product activations, demand generation, and executive presence. Connect with decision-makers where they are most engaged.
- Multi-channel advertising campaigns
- Retargeting, geofencing, historic geofencing
- Content distribution via e-blasts and newsletters
- Bespoke webinars, podcasts, and educational content
- Thought leadership placement opportunities
- Programmatic audience extension
Beyond one-off engagements
Strategic Year-Long Partnership
Integrated event sponsorships plus sustained digital amplification. Create lasting brand equity with year-round visibility and engagement.
Mix and match:
- Anchor sponsorships at 2-3 premier events
- Year-round digital amplification to 134K+ audience
- Quarterly thought leadership content
- Executive advisory board participation
- Custom content distribution
Our Unmatched Network
Where Payments Leaders Do Business
Transform Your Market Position Today
Join companies already leveraging ETA’s proven reach to accelerate growth and influence in the payments ecosystem. Where visibility equals growth. Start Your Strategic Partnership. Book a meeting today.