Retailers Can Drive Mobile Payments With Value-Added Tools
A Euromonitor International survey found that nearly half of smartphone users have avoided using mobile payments due to security concerns, another third said they avoided mobile payments due to privacy concerns, and about 37 percent said they were satisfied by the convenience of their current payment method. Meanwhile, 41 percent of North American smartphone users were unaware their devices were even capable of mobile payments. Euromonitor cites a 2012 Accenture study of U.S. and Canadian smartphone users that found similar hesitance, but willingness to explore mobile payments given the right incentives. The study found that value-added tools could encourage adoption and wider use of mobile payments, with 60 percent of those already making mobile payments saying they would do so more often if given instant coupons. Another 36 percent said they would be willing to give out personal information for such rewards and 46 percent said the offer of short-term, location-based coupons would increase their use of mobile payments.
From “How Convenience Stores Can Drive Mobile Payment”
CSPnet.com (03/17/14) Adcede, Angel