New Survey Finds Shoppers Plan to Avoid Hacked Retailers During the Holidays

While this is a large percentage considering the high-profile names that have been hacked over the past year, including Target, Michaels and Home Depot, the survey quotes David Just, professor of applied economics management and director of graduate studies at Cornell University saying, “I’m guessing a lot of people have the initial emotional reaction of, ‘Wow, I don’t want to shop there anymore if they’re going to be that loose with that data,'” but he says that often shoppers will, in fact, return to major retailers in time if they find there’s not a good alternative providing comparable goods or services.

Payments technologies, which make transactions more secure, are being adopted by retailers as a sign of commitment to protecting customers’ data. Target, for example is introducing EMV cards ahead of the 2015 adoption mandate. Home Depot has adopted new encryption protocols.

The survey claimed that education and income seemed to matter in whether or not a respondent said that they would avoid breached retailers, with the higher earning and better educated voicing less of an opposition to shopping previously breached stores.  Women and younger shoppers were also less averse to giving retailers another chance.

Read the full poll results here: http://www.creditcards.com/credit-card-news/shopping-after-breach.php.