Mobile Shopping Accounted for 20% of All Sales in the Second Quarter
Mobile shopping accounted for almost 20 percent of overall sales in the second quarter for a 28 percent year-over-year increase in mobile spending, according to the IBM Online Retail Index. Web shopping growth overtook in-store shopping by more than threefold, and sales of health and beauty products rose more than 55 percent over the second quarter of 2012. Meanwhile, online U.S. home goods sales climbed more than 56 percent year-over-year, partially invigorated by a housing recovery. Furthermore, consumers are benefiting from deeper discounts as retailers seek to empty their summer merchandise inventories in preparation for the fall season and the back-to-school buying scramble. Such discounts helped fuel a 21 percent increase in online clothing sales. IBM also issued its Sixth Annual Online Retail Holiday Readiness Report detailing influential commerce trends that merchants should anticipate this year. “One of the biggest and most obvious trends we got from the latest index is the need to seize this opportunity around mobile,” says IBM’s Jay Henderson.
From “IBM: Mobile Shopping, Up 28 Percent, Sets Trend for Holiday Season”
eWeek (07/29/13) Taft, Darryl K.