ETA CEO Jason Oxman: How ETA Is Working For You

Greetings,

As CEO of the Electronic Transactions Association, it is my sincere pleasure to update you on some of the exciting new advances ETA is making on your behalf.

At ETA, advancing your business is our job. ETA offers cutting edge news and information, facilitates business expansion and connections, provides industry information, education and certification, and advocates on issues critical to our members’ success.  In the past year, ETA gained additional momentum in our relentless pursuit of industry growth. We’ve added 180 new member companies, broken attendance records at our two signature annual events, expanded our advocacy initiatives, produced even more educational resources, and added new staff to serve our growing membership.

Let’s take a look at how ETA is working for you.

ETA is Accelerating Your Business through proactively addressing new competitors, new technologies, and shifting customer behaviors in payments.

  • In 2014, ETA expanded our event offerings to focus on networking among our members. All of ETA’s events provide members an opportunity to cement relationships and create brand awareness among key industry players. Attending ETA events is essential to industry success.
  • The ETA Annual Meeting & Expo was completely rebranded, reformatted and repositioned into TRANSACT 14: Powered by ETA. The inaugural TRANSACT 14 was the largest event in ETA history and showcased educational opportunities with 8 conference tracks, increased trade show floor hours, and the best networking events in payments
  • We’ve added new events and networking opportunities including: International Payments Day, Mobile Payments Day and Silicon Valley Day.

ETA is Amplifying Your Voice. As the leading organization advocating for innovation in payments, ETA offers a comprehensive suite of services to make your voice heard.

  • We dramatically expanded our government relations activities by registering our first in-house lobbyist, adding new staff, and adding new tools to our arsenal with the launch of our political engagement program, ETA Voice of Payments and ETAPAC.
  • ETA acted as the voice of the industry following the recent data breaches, ensuring legislators and the media know that payments are safe, reliable and secure. ETA held more than 100 meetings with legislators and regulators and participated in interviews with dozens of national media outlets.
  • ETA launched a successful advocacy campaign against Operation Choke Point (OCP).
  • In California, ETA helped to defeat a bill that would have made the use and acceptance of EMV cards a state law.
  • ETA works with industry stakeholders to represent ETA member companies in industry discussions on EMV, security tools, and other technology implementation.

ETA is Expanding Your Knowledge through original, essential and unbiased information.

  • ETA offers the ONLY industry-developed professional credentialing program– ETA CPP .
  • ETA offers live and on-demand Webinars on current and hot topics in the electronic payments industry. ETA University (ETAU) courses address key facets of the industry that are necessary for expanding your expertise.
  • The new ETA Guidelines on Merchant and ISO Underwriting and Risk Monitoring provide effective strategies to combat fraud.
  • ETA’s publications keep members on top of the latest industry trends. From the advocacy work being done by ETA to thought provoking, in-depth reporting, ETA ensures you are in the know.

We are committed to building upon this growth by adding four new staff positions to directly and efficiently address your needs and to support our essential work advancing the payments industry. As we expand, we reconfigured our dues levels to deliver the most value to our members, from small businesses to multi-national corporations.

ETA membership means you’re gaining the skills for moving forward, the edge for seizing opportunities in the changing marketplace, and the expertise for becoming an even more valuable player for your organization.

Thank you for being part of ETA, the only organization leading and representing the global payments industry.

Sincerely,

 

 

 

Jason Oxman
ETA CEO