Back-to-school Shopping Gets Smarter with Mobile

August 1, 2014 –  A new Baynote survey shows that while 64% of families are still doing the bulk of their back-to-school shopping in physical stores, mobile payments, incentive programs and on-line retail options are impacting the way they shop.

49% said they researched products on-line in advance of purchasing in-store and 40% specifically said they would use a mobile device in-store to compare store prices to Amazon.com prices.

Nearly half of those surveyed are using their phones to redeem mobile coupons while shopping in store.  23% say they’ll use a smartphone to buy products.

See the survey infographic at: http://www.baynote.com/infographic/back-to-school/.

About ETA

The Electronic Transactions Association (ETA) is the global trade association representing more than 500 payments and technology companies. ETA members make commerce possible by processing more than $4.5 trillion in purchases in the U.S. and deploying payments innovations to merchants and consumers.